Feature your wine brand in a media restaurant collaboration reaching 30,000 readers in the fashionable Omotesando district in Tokyo.
Omosan STREET is a magazine and online lifestyle media focusing on the fashionable area of Omotosando, Tokyo. A new edition is released every 2 months with 30,000 print copies. Readership is 80% female, 52% between the ages of 30-49 years old. They frequently feature product and store collaborations, including wine and alcohol promotions. Examples below.
Cost and registration
Due to insufficient demand this campaign will not be going ahead.
Wine Australia is targeting a 6 A4 page placement tying up with 10 restaurants in the October 2023 edition of Omosan STREET.
Objective: Increase consideration of Australian wine, create sales opportunity
Target: Consumers in Omotosando, Tokyo area
Timing: Article release date 14th of October, restaurant promotion approx 3 weeks (start and end dates TBC)
Cost of participation: A$3,450 (excluding GST) per brand
Please complete by the 30 June 2023.
Participation criteria
- All brands must have current distribution in Japan
- Samples for selection tasting and photography will be required, and need to be arranged through your importer
- Registration for participation will be managed by the wineries for this event, however we request that you speak with your importer to confirm their support prior to registration. Your importer needs to be available to support brand and product information in Japanese, and arrange tasting samples. We ask wineries to consider working with your importer to support promotion amplification and potentially negotiate listing
- Winery brands only (no private labels, bulk wines, export-only labels, OEM etc.)
- Final published content is at the discretion of Wine Australia
- Application is not a guarantee of participation
* Please note each restaurant will select one brand and up to 3 SKUs
Japan wine trends to consider when making product selection
- Natural wine, organic wine, biodynamic wine, skin contact white wine or orange wine, alternative varietal wines, sustainably messaged wines
- Sparkling and Pinot Noir are long-time favourites
- Awarded wines, gold medal wines.
Method of selection
- List of brands and available items confirmed (by end of June)
- Omosan STREET will approach restaurants to introduce promotion concept (early July)
- Interested restaurants will nominate the brand they'd like to promote and up to 3 SKUs of that brand for tasting (early-mid July)
- Final selection made based on tasting (mid-late July)
- Successful brands will be contacted with next steps