Wine Australia is planning a number of activities that wineries and agents can participate in during our next fiscal year, beginning July 1, in both Ontario and Quebec.
These program options have all been compiled using the insights gathered from a series of agent interviews in February. We asked agents to rank Wine Australia initiatives in order of effectiveness, and the top ranked activities were educational seminars, Wine Australia trade events, liquor board programming, and trips to Australia.
Ontario Opportunities
- Wine Fest Toronto: 5-7 July 2024
- LCBO Pop Up Shop: July/August (P05)
- STACKT Market: August/September/October 2024
- LCBO Discovery End Aisle: August/September (P06)
- Agent Training – Toronto: 16 October 2024
- LCBO Middle Nesting Table: February - June 2025 TBC
- North America Roadshow – Toronto: May 2025
- LCBO Walk Around Tasting: May 2025 TBC
Quebec Opportunities
- Agent Training – Montreal: 18 October 2024
- SAQ Inspire Program: October 2024
- Points program for Australian category: November 2024 (P09)
- La Grande Degustation: November 2024
- North America Roadshow – Montreal: May 2025
- Montreal Jazz Festival: June 2025
Download program options (PDF)
Please note that these programs will not move forward without winery and agent participation, so we're asking for your feedback through the link below to let us know the activities of interest to you, and then we can determine if there’s enough interest to move forward and if so, share more details.
Completion of the expression of interest (EOI) form does not guarantee the program will move forward at this time, or your participation.
Expressions of Interest
Please consult the opportunities and register your interest via the links below by 1 June 2024.
Completion of the expression of interest (EOI) form does not guarantee the program will move forward at this time, or your participation.
Contact
For any questions, or additional information, please reach out to Annie Dingwall, usa@wineaustralia.com