The US wine market is number one in the world by volume and value, and one of the most challenging.
E-commerce is an increasingly important channel, and offers many opportunities for wineries entering the market, or already established brands looking to expand their reach and distribution. Our new two-part series from Wine Australia, Selling Wine Online, offers guidance on the US e-commerce landscape and tips for growing your social media audience.
Selling Wine Online | Social Media
March 15 at 3.30pm PST / March 16 at 9.00am ACDT
In part one of the series Selling Wine Online | Social Media, you will hear from industry expert Rachel Karten, formerly of Bon Appetit, on best practices for growing and managing a social media audience and amplifying social content to drive commercial outcomes. Following the presentation, Wine Australia will lead a Q&A with Rachel.
Selling Wine Online | E-Commerce corporate
March 22 at 3.30pm PST / March 23 at 9.00am ACDT
In part two of the series, Selling Wine Online | E-Commerce, Wine Australia Business Development Manager Rebecca Kanter will provide an overview of the US e-commerce landscape and will include insights on merchandising your wines for success on both mature and quickly growing platforms.
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Rebecca Kanter
In her current role as Business Development Manager, US for Wine Australia Rebecca works directly with top distributors and strategic accounts to build innovative programs that support the Australian Category.
Prior to her time at Wine Australia, Rebecca worked extensively on the supplier side of the US wine and spirits business, most recently as the Vice President of Sales for legendary Napa winemaker and entrepreneur Dave Phinney.
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Rachel Karten
Rachel Karten is a social media consultant helping brands tell original and ownable stories across digital platforms.
Previously, she worked at Bon Appétit Magazine for four years and has worked exclusively in social media for the past eight years. She currently writes a newsletter about social media called Link in Bio.