The Southeast Asia Roadshow is an exciting opportunity for Australian wineries to showcase their brands to wine importers, wholesalers, distributors, key trade and media in the Thailand, Vietnam, Philippines and Indonesia markets.
Earmarked for October 2026, Wine Australia and Austrade are collaborating to host the roadshow, which will follow a number of promotional activities in the focus markets and capability building for participants.
To help maximise impact of the Roadshow, wine education and other activities in market will build awareness and momentum for Australian wine amongst target trade and media, whilst capability building and market briefings for participants will provide participating wineries with insights such as market realities and nuances; regulations; wine consumption and sales channels; and business cultural practices, ensuring everyone is well informed to make decisions about export potential and marketing strategies.