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Thailand Market Briefing & Cultural Awareness Training

16 June 2022 – 12pm (AEST)
16 Jun 2022 Webinar FREE Watch replay
16 Jun 2022
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Considering Thailand as a potential export avenue? Learn everything you need to know to succeed in doing business in this growing market for Australian wine.

With presentations by Austrade Thailand and Value Learning for Wine Australia, this 90-minute virtual tailored workshop will provide wineries and producers with a strong understanding of the current state of the market, opportunities and challenges for Australian wine, local trade insights and the cultural aspects that are important to understand before conducting business in Thailand. Equip yourself with tools to succeed in building strong business relationships and working with Thai customers.

You will also gain insight from members of the wine trade with experience in market who will discuss the main intercultural challenges they have faced, the barriers to effective communication and their top tips to help others succeed by doing business in Thailand.

With topics including:

  • Thai society, cultural values and business culture
  • Understanding the business environment
  • Overcoming the cultural barriers to doing business in this market.

This workshop will be suitable for anyone:

  • Considering doing business in Thailand
  • Already working with Thai customers and partners
  • Looking to establish partnerships with companies in Thailand.


Fran Baxter

Executive Director, Value Learning

An intercultural educator with a passion for learning, Fran has a deep desire to build greater intercultural skills with groups, individuals and organisations.

With more than 25 years’ experience in international education, intercultural learning and student mobility, she designs and facilitates learning programs delivered in Australia and across the globe. Fran manages and designs government funded projects connecting Australia with Indonesia, India and China, and manages projects related to vocational and teacher education, intercultural communication, inclusion and belonging.

Marcela Lapertosa

Director of Education, Value Learning

A Cross Cultural Psychologist with a passion for fostering intercultural understanding, Marcela is also a master facilitator and trainer who has travelled the world providing global competence, intercultural learning and leadership training to diverse audiences.

Marcela led the development of multiple intercultural learning curricula to enhance study abroad experiences for students, host families, volunteers and international education professionals. An advocate for  Global Citizenship education, Marcela organises and speaks at several conferences around the world.

Chanya Allen

Intercultural Trainer and Communication Consultant

Chanya Allen is an Intercultural Trainer and Communication Consultant. Current clients include the City of Seattle Department of Neighbourhoods, where she serves as a Community Liaison in the Leadership Development Division, CHARIS lntercultural Consulting in San Francisco, where she is an associate trainer, and Summer Institute for lntercultural Communications (SIIC) in Portland, where she serves as an International Fellow. Ms. Allen holds a BA in Communication Arts from Chulalongkorn University (Bangkok, Thailand), and an MA in lntercultural Communications from the University of Oregon.

Michael Helleman

Senior Trade and Investment Commissioner, Thailand and Laos

Michael leads the Austrade team in Bangkok which is focused on growing Australia’s trade, investment and education relationship with Thailand, a top 10 trading partner for Australia, and Laos. He has extensive experience working with a diverse range of Australian exporters and with investors from North Asia, ASEAN, Europe, and North America. His previous assignments include leading Austrade's Infrastructure and Energy teams (based in Sydney), and as a Trade Commissioner in Jakarta. 

Prior to joining Austrade, Michael worked in the NSW Premier's Office and at the Department of Foreign Affairs and Trade, including three years in Kuala Lumpur. Michael started his career at law firm Allens Arthur Robinson, after graduating from Sydney University with First Class Honours in Arts and Law.

16 Jun 2022
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