Tourism Australia, Ultimate Winery Experiences and Wine Australia will jointly present domestic marketing insights for wine and tourism businesses
Tourism Australia’s Robin Mack will discuss the renewed focus, strategy and support in the domestic market. Robin will also be sharing valuable consumer insights from their Consumer Demand Project and detail the tourism distribution ‘journey’.
Kate Shilling of Ultimate Winery Experiences will provide case studies highlighting tourism success stories.
Finally, Wine Australia’s Kirstin Hannan will discuss how wineries can leverage from a major investment in adding wine-related functionality to the Australian Tourism Data Warehouse, which will help wineries and tourism operators more effectively market their businesses and increase their online exposure.
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