Winning with Direct-to-Consumer sales: two-part webinar series

Your host for this webinar, Ali is responsible for partnerships with national, State and regional wine sector bodies and Federal and State government agencies. With over 25 years in the Australian wine sector, Ali has held a number of roles both in the private sector and at Wine Australia across stakeholder engagement, marketing and international business development.

Georgia Rasmussen has spent over 25 years as a Direct-to-Consumer specialist. Her career has taken her from Sydney (Cellarmaster wines), to Napa Valley (Beringer Wine Estates), to Melbourne (Fosters) and over the past 12 years she has split her time between Adelaide and Sydney running her DTC Consultancy business in the wine, food and lifestyle categories.

Georgia is passionate about helping businesses set up and grow their DTC channel, using tried and tested direct marketing techniques and analytics, and she has deep contacts in the wine sector in Australia and California. She is very interested in the current market dynamics and the rate at which the COVID-19 pandemic is accelerating the shift to direct sales - and the opportunity this presents for wineries.