Australian wine exports declined by 8 per cent in value to $2.34 billion and 6 per cent in volume to 613 million litres in 2025, according to Wine Australia’s Export Report released today. The average value of exports decreased by 3 per cent to $3.81 per litre Free on Board (FOB).
Wine production exceeded sales in 2024–25, leading to a rise of 5 per cent in national stock levels, according to the Australian Wine Production, Sales and Inventory Report 2025, released today by Wine Australia.
Fifteen emerging leaders have today graduated from the Australian grape and wine sector’s flagship professional development program, Future Leaders, having been inspired and equipped to shape meaningful change for the benefit of the industry.
Wine Australia is offering sommeliers, on-trade buyers and independent off-trade buyers from the UK and Ireland the chance to win a trade trip to Australia in October/November 2026. Simply attending the trade tasting in London (27 January), Edinburgh (29 January) or Dublin (3 February) completes one of the criteria for entry. The second part of entry is a written response to two questions: what is the opportunity for Australian wine in your business, and how would you utilise a visit to Australia to raise the profile of Australian wine?
A new online toolkit is helping individuals and grape and wine businesses take practical steps towards achieving gender equity. At a time when Australia’s wine sector faces significant economic and structural challenges, improving diversity and inclusion remains essential to building a strong, sustainable workforce for the future.
Two innovations aimed at reducing the carbon footprint of wine packaging have progressed to the proof-of-concept stage under the Australian Government’s Business Research and Innovation Initiative.
Wine Australia has supported two bursaries as part of the recently announced 2024-25 Great Wine Capitals Outbound Knowledge Exchange Bursary Program.
A major project is underway to safeguard the planting material that underpins the Western Australian grape and wine sector — the state’s germplasm collection.
Wine Australia's global market strategy for 2025–26 balances a cohesive global message with localised tactics to meet regional opportunity – a blend of education, activation, storytelling, partnership and connection.
The National Vineyard Register has the potential to be a game-changer for the Australian wine sector. With the support of growers, it can provide an accurate, digital foundation dataset of our vineyard locations and plantings by variety, which can then be used for numerous benefits both directly to each vineyard owner and to the broader sector, in terms of increasing productivity, consumer acceptance, access to markets, efficiency and international competitiveness.
How did we get here, what was the feedback from industry, what will the National Vineyard Register look like and what happens next? Read our latest update.
Australian wine exports declined by 8 per cent in value to $2.34 billion and 6 per cent in volume to 613 million litres in 2025, according to Wine Australia’s Export Report released today. Although the overall figures were not positive – mainly driven by reductions in wine consumption in the key markets of mainland China, the United States, and United Kingdom – there were some positives trends emerging. Markets such as Canada, Singapore, Thailand, and Malaysia all grew in export value, while certain styles and price points grew in other markets.
New research commissioned by Wine Australia exclusively for Australian wine levy payers has revealed key actionable insights and recommendations to help identify opportunities, shape messaging and grow exports in Thailand and Vietnam. This bulletin provides a high-level overview of the Starburst Insights reports, including who’s buying, what they drink, when they drink, and what drives purchasing decisions among Thai and Vietnamese wine consumers.
South Korea is a key emerging wine market in the Asia Pacific region. It is the fourth largest economy within the region and has remained relatively stable through the Global Financial Crisis and the COVID-19 pandemic.
While the population is ageing and getting smaller, South Koreans have a heavy drinking culture that is mostly focused on spirits and beer. During the pandemic restrictions, wine’s share of the alcohol market benefitted greatly from at-home consumption. However, the market has been adjusting back over the past couple of years.
The annual Australian Wine Production, Sales and Inventory report, released today by Wine Australia, indicates that wine production increased by 9 per cent compared with in 2024 while sales were steady, leading to an unwelcome rise in national stock levels.
More than 80 per cent of the future global middle class is expected to reside in the Asia-Pacific region, according to World Data Lab. The Australian wine category is well-placed in Southeast Asia, and this Market Bulletin examines how Australian wine exports are performing in the region.