For the first time, Wine Australia is giving USA trade and influencers the opportunity to experience and discover Australia’s diverse and thrilling wine scene on their own home soil.
Australia Decanted is a four-day wine education program being held at Lake Tahoe, California, combining compelling Australian winemaking talent with influential USA trade.
Featuring seminars, tastings and a vibrant food program, the inaugural invitation only event will provide 100 key trade, influencers and media in the USA a fresh understanding of the people, the culture and the places shaping Australian wine today.
With the support of the Australian Government’s $50 million Export and Regional Wine Support Package, Australia Decanted aims to challenge and change perception, deliver key messages about Australian wine and encourage stronger engagement with the USA wine community.
Wine Australia is inviting wine directors, national retail/grocery buyers, national on-premise buyers, selected educators (Master Sommeliers/Masters of Wine, including some who manage education or national distributors) as well as media.
Thirteen winemakers from different regions across Australia will participate in the program, which features varietal tastings, the Shiraz Terroir Project blind tasting, free pour tastings (price point focused), retrospective tastings and a supplier showcase opportunity for all USA importers to show wines in a walk-around format to all the attendees.
Australia Decanted will deliver an exciting experience that communicates Australia’s love of the outdoors and our outstanding food and wine credentials.
Special guest winemakers include:
Bruce Tyrrell – Tyrrells Wines, Virginia Willcock – Vasse Felix, Sue Hodder – Wynns Coonawarra, Sarah Crowe – Yarra Yering, Louisa Rose – Yalumba, Michael Hill-Smith MW – Shaw & Smith Wines, Michael Dhillon – Bindi Wines, Mac Forbes – Mac Forbes Wines, Steve Pannell – S.C. Pannell Wines, John Duval – John Duval Wines, Tim Kirk - Clonakilla, Steve Flamsteed – Giant Steps, Jeffrey Grosset – Grosset Wines
Download our frequently asked questions about Australia Decanted here.