Australia Decanted 2019

The most comprehensive exploration of Australian wine ever held in the USA

06 - 10 Oct 2019 Edgewood, Lake Tahoe
06 - 10 Oct 2019
Details &
registration
Edgewood, Lake Tahoe

Wine Australia is giving USA trade and media the opportunity to discover Australia’s diverse and thrilling wine scene on their home soil.

In its second year, Australia Decanted will deliver an immersive, targeted wine education program to 100 top-tier wine trade and media from across the USA. The four-day event, featuring seminars, tastings and breakout sessions will be the finale to a month of activities held throughout the country to celebrate Aussie Wine Month 2019.

Sixteen winemakers from regions across Australia will team up with an all-star panel of USA wine industry leaders to present an exciting range of topics designed to showcase the people and stories that make Australian wine unique. Offered alongside a culinary program curated by James Viles of Biota Dining, guests will receive an in-depth exploration of how Australian wine, food and culture intersect.

With the support of the Australian Government’s $50 million Export and Regional Wine Support Package, Australia Decanted aims to challenge and change perception, drive desire and increase demand for Australian wine among key influencers and encourage stronger engagement with the USA wine community.

There will be an opportunity for wineries with in-market representation to present their portfolio of Australian wines at a Supplier Showcase attended by all the Decanted guests. Information on how to participate will be available soon.

Download our frequently asked questions about Australia Decanted here

 

Special guest winemakers include:

Ed Carr – House of Arras

Prue Henschke – Henschke

Vanya Cullen – Cullen Wines

Stephen Henschke – Henschke

Michael Dhillon – Bindi Wines

Tim Kirk – Clonakilla

Stephanie Dutton – Penfolds

Tim Lovett – Leeuwin Estate

Nick Farr – Wines By Farr

Timo Mayer – Timo Mayer Wines

Jane Ferrari –Yalumba

Sam Middleton – Mount Mary

Kate Goodman – Penley Estate

Taras Ochota – Ochota Barrels

Brad Hickey – Brash Higgins

Corrina Wright – Oliver’s Taranga

 

Contact

If you have any questions, please email australia.decanted@wineaustralia.com

Please ensure this email address is added to your contact list to prevent future messages from being filtered to spam. australia.decanted@wineaustralia.com is the official campaign email for all event correspondence.


Frequently asked questions

Australia Decanted FAQ's

Q
What is Australia Decanted?
A

Australia Decanted is an immersive, targeted wine education program held in Lake Tahoe, USA. The four-day event, featuring seminars, tastings and breakout sessions will be the finale to a month of activities held throughout the country to celebrate Aussie Wine Month 2019.

Q
Why isn’t the event hosted in Australia?
A

The distance to Australia makes it difficult to bring a large group of influential USA trade and media to experience Australia’s wine culture. While we invite many influencers to Australia as part of our visits program, primary attendee targets for Australia Decanted are those who haven’t attended a visit previously, due to distance and time constraints. The program allows for a stronger relationship with the USA wine community. Attendance is not open to those who attended Australia Decanted previously.

Q
How has the program been developed?
A

All Wine Australia marketing campaigns are based on market insights, consumer trends and sector feedback. Wine Australia has also reviewed other immersive events in the USA and has worked with a steering committee of USA experts and influencers to develop the program.

Q
What has been planned for the attendees?
A

Wine Australia has developed an immersive program that will enhance the perception and engage high-profile trade and media from across the USA. The Australia Decanted program will assemble a line-up of speakers, panels, seminars, tastings and leisure activities that collectively deliver Wine Australia’s key messages, challenge and change perceptions of Australian wine amongst the USA wine community.

Q
What is the focus of the wine program?
A

The major focus of Australia Decanted is to enhance the perception of Australian wine by showcasing the people, places and processes that make Australian wine unique. The program has been designed to highlight the opportunities for Australian wine in the USA market and amongst the USA wine community.

Q
Who is invited to the event?
A

Wine Australia has identified 100 top-tier wine and trade opinion leaders from across the USA, including wine directors, national retail/grocery buyers, national on-premise buyers, selected educators (Master Sommelier/Master of Wine in particular, including some who manage education for national distributors) as well as print and online media.

Q
Which winemakers are attending?
A

The individual winemakers chosen were evaluated according to strict and comprehensive criteria, including but not limited to:

  • Identified as a highly credible spokesperson on a particular variety, region or style that aligns with the messaging and strategy in the USA
  • Strongly identifies with Australian wine and winemaking

The 2019 program aims to bring together a diverse collection of winemakers, representing many facets of the wine sector, from large scale production to small batch winemaking, and incorporating all styles from traditional to the unconventional.

The winemakers involved in the 2019 program are:

  • Ed Carr – House of Arras
  • Vanya Cullen – Cullen Wines
  • Michael Dhillon – Bindi Wines
  • Stephanie Dutton – Penfolds
  • Nick Farr – Wines By Farr
  • Jane Ferrari –Yalumba
  • Kate Goodman – Penley Estate
  • Prue Henschke – Henschke
  • Stephen Henschke – Henschke
  • Brad Hickey – Brash Higgins
  • Tim Kirk – Clonakilla
  • Tim Lovett – Leeuwin Estate
  • Timo Mayer – Timo Mayer Wines
  • Sam Middleton – Mount Mary
  • Taras Ochota – Ochota Barrels
  • Corrina Wright – Oliver’s Taranga
Q
What regions will be represented at Australia Decanted?
A

Wine Australia will ensure that a vast range of regions from across Australia are represented during the program, and that regionality sits as an overarching message for the four days.

Q
How are the wines selected for inclusion in the program?
A

The panel of wine experts from the USA and Wine Australia are selecting the wineries, winemakers and wines featured across the program.

Q
Is there an opportunity to submit wine?
A

There will be an opportunity for wineries with in-market representation to present their portfolio of Australian wines at a Supplier Showcase attended by all the Decanted guests. Wines exhibited must have a USA importer and be legally available for sale. Information on how to participate will be available soon.

Q
Can I pay to have my wine featured in Australia Decanted?
A

There is no opportunity to pay for your wines to be featured in Australia Decanted. The panel of wine experts are recommending the wines that will be featured and Wine Australia is working with the nominated winemakers and wineries to develop the program.

Q
How is Australia Decanted being funded?
A

Australia Decanted is supported by the Australian Government’s $50 million Export and Regional Wine Support Package.