Photo: Andre Castellucci / Wine Australia

ProWine China 2018

Wine Australia has organised a national pavilion, partnering with wineries and importers to showcase a diverse range of Australian wine to the China market.
13 - 15 Nov 2018 Shanghai Trade, media & educators For exhibitors
13 - 15 Nov 2018
Details &
Trade, media & educators

ProWine China is China’s leading international trade fair for wine and spirits. The three-day event, held 13-15 November 2018 at Shanghai New International Expo Centre, features hundreds of wine exhibitors from around the globe showcasing their brands to tens of thousands of trade visitors, including importers, distributors, wine and spirit merchants and food and beverage managers.

Australia’s presence at this year’s event will be bigger than ever, with the expanded Australian pavilion showcasing wines from approximately 90 brands and more than 20 wine regions. The national pavilion will highlight the diversity that makes up the modern Australian premium wine scene, with six in-pavilion tastings and three separate masterclasses held throughout the three-day fair. One of the masterclasses will be co-hosted with Alibaba to present the most cutting-edge technology that can be applied in the wine business.

Australia’s presence at this year’s event is supported by the Australian Government’s $50 million Export and Regional Wine Support Package.

Download the list of participating wine businesses

Contact and more information

For more information about Wine Australia's involvement at ProWine China 2018, please email Kevin Pan on

Find out more about Wine Australia exhibitor participation guidelines for ProWine China 2018

13 - 15 Nov 2018
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Shanghai New International Expo Centre (SNIEC)
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