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Photo: Andre Castellucci / Wine Australia

ProWine China 2018

Wine Australia has organised a national pavilion, partnering with wineries and importers to showcase a diverse range of Australian wine to the China market.
13 - 15 Nov 2018 Shanghai Trade, media & educators
Event finished
13 - 15 Nov 2018
Details &
Trade, media & educators
Event finished

Australian wine took centre stage in Shanghai on 13–15 November 2018 with a record-breaking presence at ProWine China, the leading international trade fair for wine and spirits, at the Shanghai New International Expo Centre.

Wine Australia’s largest-ever pavilion showcased Australia’s booming wine sector in our biggest export market by value – with the support of the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package). 

A record 47 exhibitors showcased 90 wine brands – compared to 40 brands in 2017 ­– from more than 20 wine regions across Australia, including Adelaide Hills, Barossa Valley, Beechworth, Clare Valley, Coonawarra, Eden Valley, Geographe, Great Southern, Henty, Hunter Valley, Langhorne Creek, Margaret River, McLaren Vale, Mornington Peninsula, Mount Benson, Murray Darling, Nagambie Lakes, Orange, Perth Hills, Pyrenees, Rutherglen, Tasmania, Upper Goulburn and Yarra Valley.

Between the 47 exhibitors, 6 in-pavilion tastings, 2 master classes and a seminar on cutting-edge wine business technology, the ‘Australian Wine Made Our Way’ themed pavilion was bustling with activity.

In-pavilion tasting classes explored:

  • the ‘next wave’ of Shiraz from Victoria – including Heathcote, Yarra Valley, Mornington Peninsula, Beechworth, Rutherglen, Grampians and Pyrenees
  • Margaret River’s emergence as a world-class region for exceptional Cabernet Sauvignon
  • alternative varieties – exploring the diversity of McLaren Vale wines
  • a tasting journey exploring the Barossa’s diverse palette of varieties, flavours and textures
  • a tribute to New South Wales’ Riverina Durif as ‘the best unknown red wine in Australia’, and
  • a ‘world of unique elegance’ unveiled by Victorian Pinot Noir.

The public master classes showcased rare and distinguished Barossa varieties, blends, estates, single vineyards and flagship releases; and the history and tradition of premium McLaren Vale Shiraz, along with ‘New Age’ trendsetters.

Media releases 


List of participating wine businesses 

Pavilion Exhibitor Brochure / 澳大利亚葡萄酒国家展团展商手册 

Contact and more information

For more information about Wine Australia's involvement at ProWine China 2018, please email Kevin Pan on

Find out more about Wine Australia exhibitor participation guidelines for ProWine China 2018

13 - 15 Nov 2018
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Shanghai New International Expo Centre (SNIEC)
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Program of activities

In-pavilion Tasting classes

Tues 13 Nov
11:30am - 12:30pm
From coast, to valley and mountain - A Journey of Victorian Shiraz

Presented by
James Dai 戴效群

跨过海岸山川 - 维多利亚设拉子之旅

We would like to invite you to embark on an incredible journey with us tasting some of the top Shiraz from Victoria, Australia in this special Wine Australia Masterclass.

Shiraz, arguably the most iconic and most loved Australian wine variety in the world, is also known as Syrah in France. It has also become one of the most understood red wines among all imported wine in China. In hot climates such as Barossa Valley and McLaren Vale in Australia, Shiraz is more consistently fullbodied with softer tannin, jammier fruit and spice notes.

For this event, we will take you to discover the next wave of Shiraz drinking in Australia, tasting some of the best wines in the country. These wines are not produced in South Australia, all are from Victoria.
The diversity of these Shiraz is reflected in both their wine styles and regions. From highly-rated and sought-after Heathcote in Central Victoria, to cooler regions such as Yarra Valley, Mornington Peninsular, Beechworth, Rutherglen, Grampians and Pyrenees, Victorian Shiraz will surely surprise you with its exceptional quality and elegance.

This class is designed for Australian wine enthusiasts, sommeliers, trade professionals and Shiraz lovers.

Limited seats only.

Tues 13 Nov
1.30pm - 2.30pm
Exceptional Cabernet Sauvignon from Margaret River

Presented by
James Dai 戴效群


Having just celebrated 50 years, Margaret River is relatively young in terms of wine history but the region is one of the oldest in the world with ancient soils and unique biodiversity. The oceans to the north, west and south and the Leeuwin-Naturaliste ridge to the east provide a pristine environment and perfect winemaking ‘island’. 

This tasting of 6 leading Margaret River Cabernet Sauvignons will provide a comprehensive look at the region’s Cabernet Sauvignon story, from the soils, maritime influence and unique Houghton clone, all which contribute to the region producing world-class Cabernet Sauvignon. 

Discover the diversity and unique Margaret River Cabernet Sauvignon identity of elegance, balance and graceful ageability that places Margaret River on the world stage of exceptional Cabernet Sauvignon. 

Tues 13 Nov
3.30pm - 4.30pm
Alternative Varietals - Exploring the climatic diversity of McLaren Vale

Presented by
James Dai 戴效群

非主流品种 - 探索麦克拉仑谷的气候多样性

McLaren Vale is fortunate to enjoy a mild, Mediterranean climate – with the influence of the Southern Ocean on our region’s vineyards, it’s the perfect combination of sun, soil and passionate experimental winemakers that produce wines from varietals that are synonymous with our Mediterranean neighbours.

Wed 14 Nov
11:30am - 12:30pm
Barossa Regional Tasting

Presented by
Corinne Mui 梅康妮


Barossa’s uniqueness is in its diverse palette of varieties, flavours and textures. This tasting celebrates the spectrum of varieties that have so long been a part of Barossa’s story. A tasting journey that travels from the peaks of Eden Valley, where altitude and cool climate contribute to purity and elegance. These steep windswept rises and rocky gullies are also home to an exciting expressions of Chardonnay, Cabernet Sauvignon and even Mataro.  While Eden Valley’s Riesling stakes its international recognition on its unique purity and minerality.

Moving down into the heart of Barossa Valley, where warmer climes and richer soil produce full bodied, opulent and long lived wines from some of the world’s oldest Shiraz and Grenache vines.  Blending our stalwart variety of Shiraz, with Grenache, creates our signature GSM blend. Shiraz may be Australia’s most widely planted variety, but Barossa’s 175- year old tradition of producing Australia’s finest Shiraz expressions ensures this region can rightfully claim to be its New World spiritual home.

Wed 14 Nov
1:30pm - 2:30pm
Riverina Durif - the best unknown red wine in Australia

Presented by
James Dai 戴效群

滨海沿岸杜瑞夫 - 鲜为人知的“澳”世佳酿

In outback Australia, there is a wine region which has plenty of sunshine and great vineyard practices to grow and produce a unique red wine. The Riverina in outback New South Wales, which is home to 7 of Australia's top 20 wine successful companies, have been making a red wine that outweighs both Australian Shiraz and Cabernet Sauvignon in terms of being full bodied yet of very smooth flavour. It is called Durif. Originating from France where two grape varieties cross pollinated back in the 1860's the varietal has almost disappeared from Europe. Luckily, the vines were planted in Australia and flourished. The Riverina grows and crushes the most Durif in all of Australia giving them the ability to produce quality Durif for all to enjoy. Durif is best matched to red meat dishes such as premium Wagyu rump. Discover the best kept secret in Australian red wine!

Wed 14 Nov
3.30pm - 4.30pm
A world of unique elegance - Discover Victorian Pinot Noir

Presented by
Corinne Mui 梅康妮


Come and join us for a unique opportunity to taste some of Victoria’s best Pinot Noir. Experience the unique elegance and diverse styles that these wines exemplify, in an exclusive Wine Australia Masterclass.

Pinot noir grapes are grown around the world, mostly in the cooler climates. The grape is chiefly associated with Burgundy in France. When young, it tends to have fruity red aromas of cherries, raspberries and strawberries. As the wine ages, it has the potential to develop delicate vegetal, coffee, chocolate and more complex tastes.

Victoria, as Australia’s premium Pinot Noir HQ, has recently seen a significant market trend of Pinot Noir drinking in the country, with this variety attracting every discernible palette.

From Yarra Valley and Mornington Peninsula, to the lesser known Grampians, the state of Victoria has the perfect condition for Australian Pinot Noir winegrowers and winemakers to produce premium wine. It is Victoria where the true characteristics of New World Pinot Noir are fully experimented and expressed.

This class is designed for Australian wine enthusiasts, sommeliers, trade professionals and Pinot Noir lovers. Limited seats only.

Forum Public Master Classes

Wednesday, 14 November 2018

1:15pm - 2:45pm Barossa Rare & Distinguished Master Class

Presented by
Corinne Mui 梅康妮


Most international wine regions can claim a fine wine story of excellence in one particular variety, style or expression. Few regions, however, can claim to be as synonymous with a country’s reputation for international wine acclaim as Barossa.  Renowned for a portfolio of varieties, blends, estates, single-vineyards and flagship releases.  Each wine in this tasting has been selected for its ability to tell a compelling story of place, climate, soil and most importantly its people. With a focus on Shiraz, where Barossa has a 175-yearold tradition of producing Australia’s finest expressions. This tasting will guide participants on a journey through some of Barossa’s rare and collectable wines to discover low-yielding, ripe fruited, yet structured wines interlaced with high quality oak. Each wine has demonstrated ability to age for a minimum of 20 years, underscoring their desirability as cellar collectables. 

3:30pm - 5:00pm McLaren Vale Premium Shiraz Master Class - History and Tradition vs New Age Trendsetters

Presented by
Yang LU MS 吕杨侍酒师大师

麦克拉仑谷精品设拉子大师班 - 历史、传统与新时代潮流的碰撞

With more than 180 years of experience, McLaren Vale's winemaking heritage and reputation is strongly established in the production of premium Shiraz. Taste through some of region's most exclusive examples and discover the winemaking traditions of multigenerational producers.