Photo: Kimberley Low / Wine Australia
Photo: Kimberley Low / Wine Australia

Growing Wine Tourism is a practical, wine-specific skills development program for wine businesses looking to develop their wine tourism products and services for the inbound tourism market.

Wine Australia has partnered with the Australian Tourism Export Council (ATEC) to deliver the program in conjunction with Fastrak Asian Solutions and Wine Tourism Australia, as part of the Australian Government’s $50 million Export and Regional Wine Support Package.

The program comprises three modules which are being delivered throughout 2018–19.

  • Module 1: Understanding the visitor economy
  • Module 2: Stepping into wine tourism experiences
  • Module 3: Getting inbound ready.

Module 1 – ‘Understanding the visitor economy’ – commenced October 2018 with two face-to-face pilot workshops in New South Wales and Tasmania, and live interactive webinars in each state. These pilot workshops and webinars were an introduction to the program and an opportunity to gain feedback from wine businesses ahead of the full program rollout in 2019.  

See Growing Wine Tourism at a glance (PDF) for an overview of the program.

How can I get involved?

Two-day workshops ($300 + GST)

Please note: the following dates are indicative only.

Indicative dates

Region

4-5 February 2019 (TBC)

Mornington Peninsula VIC

6-7 February 2019 (TBC)

Yarra Valley VIC

11-12 February 2019 (TBC)

Launceston TAS

14-15 February 2019 (TBC)

Hobart TAS

1-2 April 2019 (TBC)

South Burnett QLD

15-16 April 2019 (TBC)

Hunter NSW

6-7 May 2019 (TBC)

Granite Belt QLD

9-10 May 2019 (TBC)

Mount Tamborine QLD

13-14 May 2019 (TBC)

Barossa SA

16-17 May 2019 (TBC)

McLaren Vale SA

3-4 June 2019 (TBC)

Clare Valley SA

24-25 June 2019 (TBC)

Denmark or Albany WA

27-28 June 2019 (TBC)

Margaret River WA

1-2 July 2019 (TBC)

Swan Valley or Perth WA

4-5 July 2019 (TBC)

Adelaide Hills SA

9-10 July 2019 (TBC)

Coonawarra SA

5-6 August 2019 (TBC)

Rutherglen VIC

8-9 August 2019 (TBC)

Melbourne VIC

13-14 August 2019 (TBC)

Ballarat VIC

26-27 August 2019 (TBC)

Southern Highlands NSW

29-30 August 2019 (TBC)

South Coast NSW

2-3 September 2019 (TBC)

Orange NSW

5-6 September 2019 (TBC)

Mudgee NSW

9-10 September 2019 (TBC)

Canberra ACT

90-minute webinars ($30 + GST)

Please note: the following dates are indicative only.

Indicative dates

Region

Fri 1 March 2019 Module 1  (TBC)

National

Mon 11 March 2019 Module 2 (TBC)

National

Thurs 28 March 2019 Module 3 (TBC)

National

Wed 1 May 2019 Module 4 (TBC)

National

Wed 8 May 2019 Module 5 (TBC)

National

Wed 15 May 2019 Module 6 (TBC)

National

Thurs 1 August 2019 Module 1 (TBC)

National

Mon 12 August 2019 Module 2 (TBC)

National

Tues 20 August 2019 Module 3 (TBC)

National

Fri 4 October 2019 Module 4 (TBC)

National

Mon 14 October 2019 Module 5 (TBC)

National

Tues 22 October 2019 Module 6 (TBC)

National


Need more information about the Growing Wine Tourism program?

Email us at growingwine@wineaustralia.com or phone (08) 8228 2000.