Wine Australia’s ‘Growing Wine Exports’ and ‘Growing Wine Tourism’ programs are joining forces in 2020, offering two-day ‘hybrid’ workshops that cover both wine export and wine tourism training.
Wine Australia has partnered with Hydra Consulting and the Australian Tourism Export Council (ATEC) to develop the new-look workshop format, following the delivery of over 70 Growing Wine Exports and Growing Wine Tourism workshops across Australian wine regions and cities since October 2018.
The hybrid workshops will be delivered in central locations (largely CBD areas) in 2020–21, subject to Australian Government advice regarding COVID-19, and will include:
- an introductory two-day workshop covering wine export and wine tourism training (for businesses that missed – or are seeking a refresher on – the 2018/2019 workshops), and
- an advanced two-day workshop covering wine export and wine tourism training (for those seeking more in-depth training to assist their business strategies).
All workshops are heavily subsidised by the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package) and will be structured so that businesses can send different representatives to each day.
Webinar series
Our two Growing Wine Tourism six-part webinar series (that commenced 27 February 2020) were booked out in record time, with many businesses taking advantage of the free access to wine tourism strategies. If you missed out, contact growingwine@wineaustralia.com to register your interest. Find out more
Have a question?
Email Wine Australia at growingwine@wineaustralia.com or phone (08) 8228 2000.
Watch our Growing Wine Tourism video for an overview of the program.
