Market insights – Asia
Asia, including North East Asia, South East Asia and other Asian countries, comprises nearly 50 different markets according to the United Nations, with a range of distinct cultural, religious and social practices. There are over 20 wine markets on this continent, but most are very small, with low per capita consumption despite large populations. The largest wine markets are China, Japan and South Korea, while the fastest-growing are South Korea, India and Thailand.
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Report listing
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Wine import market reports
Latest update: 11 Apr 2025Summarises wine imports for various markets by three categories - bulk wine, bottled wine and sparkling wine. The report assists Australian wine exporters understand trends in global wine trade.
View moreSoutheast Asia Market Briefings 2024
Latest update: 27 Aug 2024In preparation for the Southeast Asia Roadshow in October 2024, Wine Australia and Austrade jointly hosted a series of webinars for exhibitors. These webinars provided wineries and producers with an understanding of the current state of the markets, opportunities and challenges for Australian wine, local trade insights and cultural aspects.
View moreChina Wine Landscapes
Latest update: 17 Jul 2024The latest Wine Intelligence Wine Landscapes report on the China wine market provides an overview of the consumption behaviour and attitude towards imported and domestic wine among regular wine consumers in the Chinese domestic market.
View moreJapan Wine Landscapes
Latest update: 17 Jul 2024The latest Wine Intelligence Management Summary on the Japan wine market provides an overview of the consumption behaviour and attitude towards imported and domestic wine among regular wine consumers in the Japanese domestic market.
View moreExport Market Development Guidebooks: key Asian markets
Latest update: 23 May 2024The Export Market Development Guidebooks have been prepared by Euromonitor on behalf of Austrade and Wine Australia, to help Australian wine exporters make informed decisions through the provision of enhanced market intelligence reports.
View moreJapan and South Korea Market Updates 2024
Latest update: 21 May 2024On 10 April 2024, Austrade and Wine Australia hosted a webinar covering market conditions, opportunities and upcoming activities for Japan and Korea. This 70 minute webinar provided wineries and producers with an understanding of the current state of the market, opportunities and challenges for Australian wine, local trade insights and cultural aspects, and upcoming activities.
View moreUncorking new opportunities for Australian Wine in Japan and South Korea
Latest update: 10 Aug 2022The Uncorking new opportunities for Australian Wine in Japan and South Korea report has been prepared by Starburst Insights on behalf of Australian Grape & Wine to provide Australian winemakers with fresh information and consumer insights for two critical export markets.
View moreMarket Update: Vietnam
Latest update: 19 Oct 2021The Market Update report for Vietnam from October 2021 is an in-depth analysis of the wine market in Vietnam. It pulls together information from various data sources to summarise the size of the opportunity and Australia’s current performance in this market.
View moreSouth Korean Market Intelligence Resource for South Australian Wine Businesses
Latest update: 09 Sep 2021The South Korean Market Intelligence Resource for South Australian Wine Businesses provides a comprehensive summary of the South Korean wine market and tips and tools to help exporters achieve success.
View moreJapanese Market Intelligence Resource for South Australian Wine Businesses
Latest update: 09 Sep 2021The Japanese Market Intelligence Resource for South Australian Wine Businesses provides a comprehensive summary of the Japanese wine market and tips and tools to help exporters achieve success.
View moreMarket Update: key Asian markets
Latest update: 31 Aug 2021The Market Update report for key Asian markets from August 2021 is a high-level overview of key Australian export markets in Asia that summarises the size of the opportunity and Australia’s current performance in these markets.
View moreChina market insights report
Latest update: 09 Sep 2019Australian exporters looking to learn more about the wine market in mainland China can get valuable information from Wine Australia’s China Market Insights Report. The report provides an overview of the market conditions and characteristics, wine imports and Australian wine exports, global trends, consumer insights and competitor case studies. It also provides channel analysis, discusses sales trends, doing business in China and market access.
View moreFurther reading
