Market insights – Americas
The Americas comprise 20 countries in North, South and Central America, with over 80 per cent of wine consumption coming from just four of these markets: The United States (US), Argentina, Brazil and Canada. The US alone accounts for over half, and is the world’s largest wine market. It is Australia's largest export market by value, while Canada is the fourth-largest.
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Reports listing
: Restricted to levy payers and wine exporters. Some reports are available for purchase - find out more
Canada Wine Sales Report
Latest update: 29 May 2025This report summarises wine sales in Canada by volume, country of origin, province, and variety - including separate figures for Australia compared with the market as a whole.
View moreUSA off-trade wine sales report
Latest update: 05 May 2025This report summarises the United States off-trade still wine market by wine style, colour, brand, country of origin and price point.
View moreWine import market reports
Latest update: 11 Apr 2025Summarises wine imports for various markets by three categories - bulk wine, bottled wine and sparkling wine. The report assists Australian wine exporters understand trends in global wine trade.
View moreMarket Update: United States
Latest update: 10 May 2024The Market Update report for the United States (US) from March 2024 is an overview of the wine market in the United States in the context of the overall alcohol market and the broader economy. It pulls together information from various data sources to summarise the size of the opportunity and Australia’s current performance in this market.
View moreUSA on-trade wine sales trend report
Latest update: 21 Jun 2023This report summarises the United States (USA) on-trade still wine market by wine style, colour, category, country of origin and varietal. Statistics are presented separately by channel and by major city.
View moreConsumer and trade insights into the USA wine market
Latest update: 22 May 2023To assist in identifying opportunities for Australian wines in the United States of America (US), Wine Australia has engaged respected market researcher Wine Opinions to undertake a four-year research project into consumer and trade insights in the USA wine market, which concluded in 2023. The research builds on a previous project with Wine Opinions that concluded in 2019 and provides a baseline for the market position of Australian wines in the US post-pandemic.
View moreMarket Update: Canada
Latest update: 30 Aug 2022The Market Update report for Canada from August 2022 is an overview of the wine market in Canada in the context of the overall alcohol market and the broader economy. It pulls together information from various data sources to summarise the size of the opportunity and Australia’s current performance in this market.
View moreUSA Wine Market Tool
Latest update: 10 Aug 2022The USA Wine Market Tool was developed on behalf of Australian Grape & Wine to help Australian wine businesses explore the complex US market.
View moreUSA state wine markets - ease of access summary
Latest update: 12 May 2021The ‘Ease of access to US markets’ map is a single page summary which allows for identifying the ease of access to each of the 50 states’ wine markets for Australian exporters.
View moreUSA market insights report
Latest update: 25 Mar 2020The Wine Australia market insight report series are a valuable resource for wine businesses when determining the viability of exporting to a wine market, identifying opportunities and/or potential risks or to simply monitor changes in the market.
View moreNavigating the US distribution system
Latest update: 20 Feb 2019This report, prepared by our Market Insights team, provides details of the three-tier system and different state regulations in the US for the distribution and sale of alcohol.
View moreFurther reading
