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Market insights – Americas

The Americas comprise 20 countries in North, South and Central America, with over 80 per cent of wine consumption coming from just four of these markets: The United States (US), Argentina, Brazil and Canada. The US alone accounts for over half, and is the world’s largest wine market. It is Australia's largest export market by value, while Canada is the fourth-largest.

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Reports listing

Restricted to levy payers and wine exporters. Some reports are available for purchase - find out more


Canada Wine Sales Report

Latest update: 14 Aug 2024

This report summarises wine sales in Canada by volume, country of origin, province, and variety - including separate figures for Australia compared with the market as a whole.

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USA off-trade wine sales report

Latest update: 12 Aug 2024

This report summarises the United States off-trade still wine market by wine style, colour, brand, country of origin and price point.

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Market Update: United States

Latest update: 10 May 2024

The Market Update report for the United States (US) from March 2024 is an overview of the wine market in the United States in the context of the overall alcohol market and the broader economy. It pulls together information from various data sources to summarise the size of the opportunity and Australia’s current performance in this market.

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Wine import market reports

Latest update: 24 Apr 2024

Summarises wine imports for various markets by three categories - bulk wine, bottled wine and sparkling wine. The report assists Australian wine exporters understand trends in global wine trade.

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USA on-trade wine sales trend report

Latest update: 21 Jun 2023

This report summarises the United States (USA) on-trade still wine market by wine style, colour, category, country of origin and varietal. Statistics are presented separately by channel and by major city.

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Consumer and trade insights into the USA wine market

Latest update: 22 May 2023

To assist in identifying opportunities for Australian wines in the United States of America (US), Wine Australia has engaged respected market researcher Wine Opinions to undertake a four-year research project into consumer and trade insights in the USA wine market, which concluded in 2023. The research builds on a previous project with Wine Opinions that concluded in 2019 and provides a baseline for the market position of Australian wines in the US post-pandemic. 

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Market Update: Canada

Latest update: 30 Aug 2022

The Market Update report for Canada from August 2022 is an overview of the wine market in Canada in the context of the overall alcohol market and the broader economy. It pulls together information from various data sources to summarise the size of the opportunity and Australia’s current performance in this market.

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USA Wine Market Tool

Latest update: 10 Aug 2022

The USA Wine Market Tool was developed on behalf of Australian Grape & Wine to help Australian wine businesses explore the complex US market.

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USA state wine markets - ease of access summary

Latest update: 12 May 2021

The ‘Ease of access to US markets’ map is a single page summary which allows for identifying the ease of access to each of the 50 states’ wine markets for Australian exporters.

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USA market insights report

Latest update: 25 Mar 2020

The Wine Australia market insight report series are a valuable resource for wine businesses when determining the viability of exporting to a wine market, identifying opportunities and/or potential risks or to simply monitor changes in the market.

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Navigating the US distribution system

Latest update: 20 Feb 2019

This report, prepared by our Market Insights team, provides details of the three-tier system and different state regulations in the US for the distribution and sale of alcohol.

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Further reading

Market bulletins
Short articles published fortnightly covering the latest trends and reports on markets, varieties and consumers.
Australian Wine Discovered
Free information, tools and resources to learn, communicate and educate about Australian wine
Interactive Insights
Wine Australia’s series of interactive dashboards with data on market conditions, exports, production and wine regions.
Ask an Analyst
Book a free online meeting or training session with one of the Market Insights team analysts

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

Levy payers/exporters
Non-levy payers/exporters
Find out more

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

Levy payers/exporters
Non-levy payers/exporters
Find out more

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.