Winners of the seventh annual Wine Australia China Awards were honoured at a gala dinner in Shanghai on 11 November 2019 for championing the Australian wine category in China.
The awards, which recognise Chinese wine trade professionals across eight categories, saw more than 200 wine importers, retailers, sommeliers, educators and media gather at the Bellagio Shanghai for a celebration of Australia’s fine wine.
The celebrations come amid continued growth in exports to China in the year ending September 2019[i] and during a big month of Australian wine activities in China, including Australia’s largest-ever wine showcase at ProWine China on 12–14 November.
All activities are part of a broader promotional campaign in China, which is supported by the Australian Government’s $50 million Export and Regional Wine Package (the $50m Package).
The winners of the seventh Wine Australia China Awards are:
- Best Australian Wine Promotion Online: Telford China
presented by McLaren Vale Grape Wine Tourism Association
- Best Australian Wine Promotion On-Premise: The Ritz-Carlton Shanghai, Pudong
presented by ASC Fine Wine
- Best Australian Wine Promotion Off-Premise: Riversdale Fine Wine
presented by Australian Vintage Limited
- Outstanding Feature Story on Australian Wine: Vinehoo
presented by Hellman Worldwide Logistics
- Outstanding Lifestyle Story on Australian Wine (Ft. Food and/or Tourism): Phoenix Wang – Condé Nast Traveler
presented by Tourism Australia
- Australian Wine List of the Year: Hakkasan Shanghai
presented by Summergate Fine Wine & Spirits
- Australian Wine Communicator of the Year: Terry Xu
presented by Treasury Wine Estates
- Emerging Australian Wine Advocator: Adam Zhu
presented by Margaret River Wine Association
The eight award winners will join a 7–10-day tour of Australia’s wine regions in 2020, where they will gain further knowledge of Australia’s diverse wine scene.
Wine Australia Chief Executive Officer Andreas Clark said, ‘China is Australian wine’s most valuable export market and, through the China Awards, we celebrate the people in China who are helping to share our exciting wines and stories with Chinese consumers.
‘These awards are a small way that we can thank the media, educators and trade professionals who are helping Australian wines to achieve recognition and respect in the Chinese wine market’, he said.
Australian Consul-General to Shanghai Mr Dominic Trindade said, ‘The China Awards highlight the true strength and diversity of China and Australia’s partnerships in the wine industry.
Winner of the ‘Australian Wine List of the Year’ Felix Zhang, Head Sommelier at Hakkasan, Shanghai said, ‘Chinese consumers already have a great knowledge of Australian wine.
‘For this reason we continue to refresh the wine lists and create interesting promotions, to allow patrons to experience and learn more about new varieties and styles of Australian wine’, Felix said.
‘Australian wine is full of charm. Whilst maintaining traditional winemaking methods, it continues to be innovative and creative. I think Australian wine combines the people, culture and authenticity. I hope more people can discover and learn more about Australian wine’, said Noel Qi, Vice President of Vinehoo, winner of the ‘Outstanding Feature Story on Australian Wine’.
‘We are thrilled to sponsor this tremendous occasion that truly celebrates the importance of relationships and profiling fine Australian wines. For wine tourism regions such as McLaren Vale, it’s so important that we continue to foster these connections as we look to the future of Australian wine and tourism in China’, said Jennifer Lynch, General Manager of the McLaren Vale Grape Wine and Tourism Association and sponsor of the ‘Best Australian Wine Promotion Online’.
For more information about the Wine Australia China Awards, visit https://www.wineaustralia.com/whats-happening/events/wine-australia-2019-china-awards
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[i] ‘In the year ended September 2019, Australian wine exports to China (including Hong Kong and Macau) reached a record value of $1.25 billion, an increase of 18 per cent, with average value increasing by 40 per cent to $8.42 per litre FOB