Explore the new on the revamped Australian stand at ProWein

05 Mar 2019
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Wine Australia returns to ProWein, Düsseldorf, in 2019 with an enhanced presence, new events, new producers, new branding and a new education programme.

This year’s stand (Hall 9, Stand F06) has considerably more exhibitors, with 83 producers and more than 500 wines from 30 regions across Australia. Some producers are returning to ProWein to showcase new releases and their latest vintages, including d’Arenberg, Langmeil Winery, McWilliam's Wines and Tyrrell's Wines.

A number of producers are exhibiting on the Australian stand for the first time such as Torbreck (Barossa), Shaw + Smith (Adelaide Hills), Vasse Felix (Margaret River), Josef Chromy (Tasmania), Bird in Hand (Adelaide Hills), Greenstone Vineyards (Yarra Valley) and Glenlofty Wines (Pyrenees).

As well as new exhibitors, Wine Australia will present 17 on-stand events including new master classes ‘Fabulous fizz from Australia’, ‘Evolution of a variety – Pinot Noir’, ‘McLaren Vale – Old vines and young Grenache gurus’ and ‘200 years of Australian Shiraz’, plus a tutored tasting by sommelier Christina Fischer of the wines that most inspired her on a recent trip to Australia.

Educators, importers, distributors and retailers can also explore Wine Australia’s new educational programme. Launched in January 2019, ‘Australian Wine Discovered’ provides more than 200 downloadable resources including educator guides, editable presentations, videos and maps. To learn about the content and how it can be used, trade can visit the stand anytime, or at 12.00pm each day for a short presentation.

Wine Australia’s Chief Executive Officer, Andreas Clark said ProWein is one of the biggest and most important events in Wine Australia's global calendar.

‘Since Wine Australia’s first stand at ProWein in 1995, Australia’s presence has grown significantly. With a larger stand, diverse range of producers and new events, we’re looking forward to sharing our fine wines with visitors at ProWein this year and demonstrating how vibrant and unique Australian wine is.

‘ProWein attracts delegates from around the world and it continues to be a key event for Australia to continue challenging perceptions of, and building demand for, our wines.’

ProWein 2019 will be held in Düsseldorf in Germany between 17 – 19 March. The Wine Australia stand is in the New World hall - Hall 9, Stand F06.

For more details about Australian wine at ProWein, timetabled events, producers and more, please visit: wineaustralia.com/prowein2019


For media enquiries please contact

Emma Baumann

PR and Communications Manager, Wine Australia

Phone: +44 (0)207 438 4669   Mobile: +44 (0)759 083 4514

Email: emma.baumann@wineaustralia.com

About Wine Australia

Wine Australia supports a competitive wine sector by investing in research, development and extension (RD&E), growing domestic and international markets, protecting the reputation of Australian wine and administering the Export and Regional Wine Support Package.

Wine Australia is an Australian Commonwealth Government statutory authority, established under the Wine Australia Act 2013, and funded by grape growers and winemakers through levies and user-pays charges and the Australian Government, which provides matching funding for RD&E investments.

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