Wine Australia returns to ProWein, Düsseldorf, in 2019 with an enhanced presence, new events, new producers, new branding and a new education programme.
This year’s stand (Hall 9, Stand F06) has considerably more exhibitors, with 83 producers and more than 500 wines from 30 regions across Australia. Some producers are returning to ProWein to showcase new releases and their latest vintages, including d’Arenberg, Langmeil Winery, McWilliam's Wines and Tyrrell's Wines.
A number of producers are exhibiting on the Australian stand for the first time such as Torbreck (Barossa), Shaw + Smith (Adelaide Hills), Vasse Felix (Margaret River), Josef Chromy (Tasmania), Bird in Hand (Adelaide Hills), Greenstone Vineyards (Yarra Valley) and Glenlofty Wines (Pyrenees).
As well as new exhibitors, Wine Australia will present 17 on-stand events including new master classes ‘Fabulous fizz from Australia’, ‘Evolution of a variety – Pinot Noir’, ‘McLaren Vale – Old vines and young Grenache gurus’ and ‘200 years of Australian Shiraz’, plus a tutored tasting by sommelier Christina Fischer of the wines that most inspired her on a recent trip to Australia.
Educators, importers, distributors and retailers can also explore Wine Australia’s new educational programme. Launched in January 2019, ‘Australian Wine Discovered’ provides more than 200 downloadable resources including educator guides, editable presentations, videos and maps. To learn about the content and how it can be used, trade can visit the stand anytime, or at 12.00pm each day for a short presentation.
Wine Australia’s Chief Executive Officer, Andreas Clark said ProWein is one of the biggest and most important events in Wine Australia's global calendar.
‘Since Wine Australia’s first stand at ProWein in 1995, Australia’s presence has grown significantly. With a larger stand, diverse range of producers and new events, we’re looking forward to sharing our fine wines with visitors at ProWein this year and demonstrating how vibrant and unique Australian wine is.
‘ProWein attracts delegates from around the world and it continues to be a key event for Australia to continue challenging perceptions of, and building demand for, our wines.’
ProWein 2019 will be held in Düsseldorf in Germany between 17 – 19 March. The Wine Australia stand is in the New World hall - Hall 9, Stand F06.
For more details about Australian wine at ProWein, timetabled events, producers and more, please visit: wineaustralia.com/prowein2019