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Photo: Mike Jeffrey / Wine Australia

New Market Explorer tool will deliver ongoing benefits to Australian wine exporters

Photo: Mike Jeffrey / Wine Australia
05 Mar 2019

Wine Australia today launched ‘Market Explorer’ – an online, interactive tool for current and potential wine exporters, providing unprecedented access to export market data.

The export planning tool is the first of its kind for the wine sector, giving wine producers access to aggregated research so that they can analyse markets based on criteria that are relevant to their business objectives.

The tool draws data from multiple sources – including Wine Australia – to present current, one-stop-shop research on wine exports, wine consumption, demographics, market access and market characteristics.

Wine businesses can find the answers to common questions or customise the information to their interests.

Wine Australia Chief Executive Officer Andreas Clark said, ‘The tool doesn’t attempt to prescribe which markets are the most attractive but provides businesses with information and resources to help them determine which markets best suit their business strategy.

‘When it comes to exporting, there isn’t a one-size-fits-all model. Some businesses may want to export to markets where there’s a low Australian share of wine consumption while others may want to target markets where they don’t have to change their domestic labelling.

‘The Market Explorer is about giving businesses access to reliable and up-to-date data to inform their business strategy and help them identify where to target their efforts.

‘Exporters and potential exporters can search for popular price points across markets or look at which prices points are most popular within markets’, he said.

Wine Australia has developed the Market Explorer tool as part of the wine export capability development component of the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package).

‘Importantly, the tool is a valuable legacy, which will continue to deliver benefits well beyond the life of the Package’, Mr Clark said.  

The tool is freely available on Wine Australia’s website and will form part of the wine exporter toolkit being rolled out at the Growing Wine Exports workshops this year.

To access Wine Australia’s Market Explorer, visit


Images available here.

For media enquiries please contact

Amelia Harris, Communications Manager, $50m Package

Wine Australia

Phone: +61 437 714 571


About Wine Australia

Wine Australia supports a competitive wine sector by investing in research, development and extension (RD&E), growing domestic and international markets, protecting the reputation of Australian wine and administering the Export and Regional Wine Support Package.

Wine Australia is an Australian Commonwealth Government statutory authority, established under the Wine Australia Act 2013, and funded by grape growers and winemakers through levies and user-pays charges and the Australian Government, which provides matching funding for RD&E investments.

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

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This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.