Wine Australia brings new wines and new education programme to Stockholm

17 Sep 2019
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The Australian Wine Tasting in Stockholm on 9 October will give Swedish drinks trade the opportunity to discover new wines, meet new producers and explore Wine Australia's new education programme.

With more than 300 wines from across 32 regions, guests will taste Australia’s most iconic and unique styles of wines. From regional heroes like Margaret River Chardonnay and Barossa Shiraz to alternative varieties and new-wave styles such as Barbera, Saperavi and sparkling Chenin Blanc, the tasting will demonstrate that Australian wines are far from ordinary.

Well-known regions like McLaren Vale, Yarra Valley and Hunter Valley will be on show, as well as lesser known regions for example Langhorne Creek, Heathcote and Grampians. This year’s Focus Tables present a diverse line-up of wines from Margaret River, Orange and Rutherglen.

Some of the exhibiting wineries are recognisable names such as De Bortoli, Cullen Wines, Ten Minutes by Tractor and Wirra Wirra, showcasing new releases and the latest vintages. A number of wineries however will be ‘discoveries’: five producers are not yet in market and seeking distribution.

Producers at the event for the first time include An Approach to Relaxation, Rymill Coonawarra and Yelland & Papps.

Educators, importers and distributors are invited to explore Wine Australia’s new educational programme. Launched in January 2019, Australian Wine Discovered provides more than 200 downloadable resources including educator guides, editable presentations, videos, tasting mats and maps. Visit the Australian Wine Discovered area at the tasting to learn about the content and how it can be used, or see www.australianwinediscovered.com

Wine Australia Regional General Manager, Laura Jewell MW, said Sweden was a key market for Australian wine and Wine Australia was delighted to be back in market to run a trade tasting, master class and consumer tasting event.

‘This annual event enables us to challenge perceptions about Australian wine and to demonstrate the quality, diversity and authenticity of Australia’s offering.’

Carla Rza Betts, winemaker at An Approach to Relaxation, who is exhibiting at the event with her husband and winemaking partner Richard said it was their first-time pouring wine in Stockholm.

‘We can’t wait to introduce everyone to our old vine Grenache. Our tiny 150 plus year-old vineyard has deep sandy soils and is one of the coolest spots in the Barossa Valley. It’s fresh, elegant and super aromatic. Join us for a taste and see for yourself.’

The Australian Wine Tasting takes place at the Grand Hôtel in Stockholm on 9 October. For more details and registration, please visit https://www.wineaustralia.com/whats-happening/events/nordic-tastings-2019/attend


For media enquiries please contact

Emma Baumann – Wine Australia
PR and Communications Manager
Phone: +44 (0)207 438 4669   Mobile: +44 (0)759 083 4514
Email: emma.baumann@wineaustralia.com

For event enquiries please contact:
Camilla Coste – Wine Australia
Marketing Project Manager
Phone: +44 (0)207 438 4667   Mobile: +44 (0)7598 020 910
Email: camilla.coste@wineaustralia.com

About Wine Australia

Wine Australia supports a competitive wine sector by investing in research, development and extension (RD&E), growing domestic and international markets, protecting the reputation of Australian wine and administering the Export and Regional Wine Support Package.

Wine Australia is an Australian Commonwealth Government statutory authority, established under the Wine Australia Act 2013, and funded by grape growers and winemakers through levies and user-pays charges and the Australian Government, which provides matching funding for RD&E investments.

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