We chatted with Sam Temme, International Sales Manager for Wirra Wirra, at ProWein this year about the importance of a focused export strategy. Sam shares his recent experiences in the US and Japan, with the winery focusing on a small core product range with selected flagship releases.
Gone are the days when an importer will look at your whole portfolio and take every wine. It's really important now to focus on what's going to sell in that marketplace... Just pick a few products that are really going to suit their portfolio and their customers.
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