Photo: Wine Australia

Far From Ordinary

Aussie Wine Month 2019

New York, Miami, Chicago, Dallas, Los Angeles, San Francisco, Lake Tahoe
01 Sep - 10 Oct 2019 USA Trade, media & consumers
01 Sep - 10 Oct 2019
Details &
Trade, media & consumers

Far From Ordinary is the largest Australian wine promotion ever held in the USA.

Events & activities

The Far from Ordinary campaign brings the experience of Australia to life through sight, sound, smell and taste. From the rogue to the refined, audiences will discover Australian wine through a program of events and retail promotions from the East to West coast. 

The multi-channel integrated campaign will connect more than 100 Australian wine producers with thousands of key USA trade and media for a celebration of Australia wine. 

Supported by the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package), the Far From Ordinary campaign: Aussie Wine Month will feature a six-city trade roadshow, educational seminars, the Australian Women in Wine Awards, media events, importer/distributor networking opportunities, in-store and online retail promotions and a multi-sensory immersive consumer activation.

The campaign will be big, bold and, as its name suggests, far from ordinary. It will drive awareness of Australian fine wine across social and digital media channels, and through strategic media partnerships with key USA titles. 

All activities will be underpinned by the Australian Wine Made Our Way brand platform, which celebrates the authenticity and diversity of Australian wine and the strong bonds of camaraderie in our wine community. 

In the lead-up to September, we are driving awareness of the category through a series called ‘Unmatched’. The social campaign pairs Australian wine with unexpected culture and features Australian winemakers sharing their craft with American personalities. The consumer-facing activity is targeting the American millennial audience with modern, surprising storytelling that reflects the quality of the Australian wine category.  

Media investment and amplification across digital and social platforms will commence leading up to Far From Ordinary to increase awareness and excitement for the program of activities.


For more information about Far From Ordinary Aussie Wine Month 2019 and how to get involved, please email

Please ensure this email address is added to your contact list to prevent future messages from being filtered to spam. is the official campaign email for all exhibitor correspondence.

01 Sep - 10 Oct 2019
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New York, Miami, Chicago, Dallas, Los Angeles, San Francisco, Lake Tahoe
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Events & activities

Far From Ordinary Roadshow
Far From Ordinary Roadshow is a tasting like never before. Travelling from the East Coast to the West Coast from 19 September to 3 October.
Get involved
Australia Decanted
In its second year, Australia Decanted will deliver an immersive, targeted wine education program to 100 wine trade and media from across the USA.
Find out more
Australian Women in Wine Awards
Wine Australia has partnered with the Australian Women in Wine Awards to host the 2019 Award Ceremony in New York this September.
Far From Ordinary New to Market Showcase
Far From Ordinary New to Market Showcase on 18 September, is an invite only event designed to assist Australian wineries wineries looking for US representation.