Exhibit

Far From Ordinary Roadshow 2019
19 Sep - 03 Oct 2019 New York, Chicago, Miami, Dallas, Los Angeles, San Francisco Attendees
19 Sep - 03 Oct 2019
Details &
registration
New York, Chicago, Miami, Dallas, Los Angeles, San Francisco

The Far From Ordinary Roadshow is one of the key activities during Far From Ordinary: Aussie Wine Month and offers access to trade, key opinion leaders and media, creating brand visibility in the US market.

Roadshow cities and dates

  • New York City – 19 September 2019
  • Chicago – 23 September 2019
  • Miami – 25 September 2019
  • Dallas – 27 September 2019
  • Los Angeles – 1 October 2019
  • San Francisco – 3 October 2019

Wines must be available and in distribution in each of the roadshow cities you participate in. 

Wineries seeking an importer were invited to participate in the Far From Ordinary New to Market Showcase, a tasting and networking event held in New York City. 

Registration 

If you are interested in information regarding registrations, including pricing, please click here:

Exhibitor Enquiries

If you have any further enquiries regarding the Far From Ordinary Roadshow, please email aussiewinemonth@wineaustralia.com 

Please ensure this email address is added to your contact list to prevent future messages from being filtered to spam. aussiewinemonth@wineaustralia.com is the official campaign email for all exhibitor correspondence.

Please note: Victorian producers who are also members of Wine Victoria are eligible for financial support to participate in the USA Far From Ordinary Roadshow. Funding towards the cost of a table will be reimbursed to eligible Victorian producers. Wineries will be contacted after the event with further details. Please contact Ali Lockwood with any queries at ali.lockwood@wineaustralia.com

Important Downloads

Program Grid
Program calendar & event timings for the Far From Ordinary Roadshow 2019
Download
Travel Estimates
Estimated travel costs are available for your reference. Wine Australia has carefully curated a handbook full of important information and detailed travel plans for the roadshow. Please read this handbook in detail, as it will assist you with your travel arrangements.
Download
Registrations
For information on the Registration process and costings please scroll down.
Please click here
19 Sep 2019
Add to calendar
Union West, 535 W 28th St, New York, NY 10001
View on Google Maps

Registrations 

Expressions of interest for the Far From Ordinary Roadshow opened 24 January 2019 ACST. Expressions of interest closed 15 March 2019. Wineries with existing distribution in the US as well as wineries seeking to enter the market were invited to express interest. State and regional bodies were encouraged to contact Wine Australia to discuss partnership opportunities. 

An exhibitor wait list was opened 15 March 2019 ACST and closed 31 May 2019 ACST. The wait list was invited to register pending availability following the close of registration.

Official registration opened on 5 April and closed on 19 April 2019 ACST.

The wines featured in the walk-around tastings in each city are selected by participating exhibitors. Seminar wines will be selected by Wine Australia.

Far From Ordinary Roadshow 2019 registration costs

Costs for in-market participants

  • 1-3 Cities, 5 SKUs: $1500*/city
  • 1-3 Cities, 10 SKUs: $2400*/city
  • 4-6 Cities, 5 SKUs: $1300*/city
  • 4-6 Cities, 10 SKUs: $2100*/city

All costs are in AUD EX GST.

Payment Due Dates
Deposit Due: 21 May 2019
Balance Due: 31 July 2019
 
Terms and Conditions for Far From Ordinary Roadshow 2019 participation
 
23 Sep 2019
Add to calendar
Chicago Athletic Association, 12 S Michigan Ave, Chicago, IL 60603
View on Google Maps

Registrations

Expressions of interest for the Far From Ordinary Roadshow opened 24 January 2019. Expressions of interest closed 15 March 2019. Wineries with existing distribution in the US as well as wineries seeking to enter the market were invited to express interest. State and regional bodies were encouraged to contact Wine Australia to discuss partnership opportunities. 

An exhibitor wait list was opened 15 March 2019 ACST and closed 31 May 2019 ACST.  The wait list was invited to register pending availability following the close of registration.

Official registration opened on 5 April and closed on 19 April 2019 ACST.

The wines featured in the walk-around tastings in each city are selected by participating exhibitors. Seminar wines will be selected by Wine Australia.

Far From Ordinary Roadshow 2019 registration costs

Costs for in-market participants

  • 1-3 Cities, 5 SKUs: $1500*/city
  • 1-3 Cities, 10 SKUs: $2400*/city
  • 4-6 Cities, 5 SKUs: $1300*/city
  • 4-6 Cities, 10 SKUs: $2100*/city

All costs are in AUD EX GST.

Payment Due Dates
Deposit Due: 21 May 2019
Balance Due: 31 July 2019

Terms and Conditions for Far From Ordinary Roadshow 2019 participation.

25 Sep 2019
Add to calendar
Moore Elastika, 191 NE 40th St, Miami, FL 33137
View on Google Maps

Registrations

Expressions of interest for the Far From Ordinary Roadshow opened 24 January 2019. Expressions of interest closed 15 March 2019. Wineries with existing distribution in the US as well as wineries seeking to enter the market were invited to express interest. State and regional bodies were encouraged to contact Wine Australia to discuss partnership opportunities. 

An exhibitor wait list was opened 15 March 2019 ACST and closed 31 May 2019 ACST. The wait list was invited to register pending availability following the close of registration.

Official registration opened on 5 April and closed on 19 April 2019 ACST.

The wines featured in the walk-around tastings in each city are selected by participating exhibitors. Seminar wines will be selected by Wine Australia.

Far From Ordinary Roadshow 2019 registration costs

Costs for in-market participants

  • 1-3 Cities, 5 SKUs: $1500*/city
  • 1-3 Cities, 10 SKUs: $2400*/city
  • 4-6 Cities, 5 SKUs: $1300*/city
  • 4-6 Cities, 10 SKUs: $2100*/city

All costs are in AUD EXT GST.

Payment Due Dates
Deposit Due: 21 May 2019
Balance Due: 31 July 2019

Terms and Conditions for Far From Ordinary Roadshow 2019 participation.

27 Sep 2019
Add to calendar
The Statler Dallas, 1914 Commerce St, Dallas, TX 75201
View on Google Maps

Registrations

Expressions of interest for the Far From OrdinaryRoadshow opened 24 January 2019. Expressions of interest closed 15 March 2019. Wineries with existing distribution in the US as well as wineries seeking to enter the market were invited to express interest. State and regional bodies were encouraged to contact Wine Australia to discuss partnership opportunities. 

An exhibitor wait list was opened 15 March 2019 ACST and closed 31 May 2019 ACST.  The wait list was invited to register pending availability following the close of registration.

Official registration opened on 5 April and closed on 19 April 2019 ACST.

The wines featured in the walk-around tastings in each city are selected by participating exhibitors. Seminar wines will be selected by Wine Australia.

Far From Ordinary Roadshow 2019 registration costs

Costs for in-market participants

  • 1-3 Cities, 5 SKUs: $1500*/city
  • 1-3 Cities, 10 SKUs: $2400*/city
  • 4-6 Cities, 5 SKUs: $1300*/city
  • 4-6 Cities, 10 SKUs: $2100*/city

All costs are in AUD EX GST.

Payment Due Dates
Deposit Due: 21 May 2019
Balance Due: 31 July 2019
 
Terms and Conditions for Far From Ordinary Roadshow 2019 participation
 
01 Oct 2019
Add to calendar
1 Hotel West Hollywood, 8490 Sunset Blvd, West Hollywood, CA 90069
View on Google Maps

Registrations

Expressions of interest for the Far From Ordinary Roadshow opened 24 January 2019. Expressions of interest closed 15 March 2019. Wineries with existing distribution in the US as well as wineries seeking to enter the market were invited to express interest. State and regional bodies were encouraged to contact Wine Australia to discuss partnership opportunities. 

An exhibitor wait list was opened 15 March 2019 ACST and closed 31 May 2019 ACST. The wait list was invited to register pending availability following the close of registration.

Official registration opened on 5th April and closed on 19th April, 2019 ACST.

The wines featured in the walk-around tastings in each city are selected by participating exhibitors. Seminar wines will be selected by Wine Australia.

Far From Ordinary Roadshow 2019 registration costs

Costs for in-market participants

  • 1-3 Cities, 5 SKUs: $1500*/city
  • 1-3 Cities, 10 SKUs: $2400*/city
  • 4-6 Cities, 5 SKUs: $1300*/city
  • 4-6 Cities, 10 SKUs: $2100*/city

All costs are in AUD EX GST.

Payment Due Dates
Deposit Due: 21 May 2019
Balance Due: 31 July 2019
 
Terms and Conditions for Far From OrdinaryRoadshow 2019 participation
 
03 Oct 2019
Add to calendar
Terra Gallery & Event Venue, 511 Harrison St, San Francisco, CA 94105
View on Google Maps

Registrations

Expressions of interest for the Far From Ordinary Roadshow opened 24 January 2019. Expressions of interest closed 15 March 2019. Wineries with existing distribution in the US as well as wineries seeking to enter the market were invited to express interest. State and regional bodies were encouraged to contact Wine Australia to discuss partnership opportunities. 

An exhibitor wait list was opened 15 March 2019 ACST and closed st May 2019 ACST.  The wait list was invited to register pending availability following the close of registration.

Official registration opened on 5 April and closed on 19 April 2019 ACST.

The wines featured in the walk-around tastings in each city are selected by participating exhibitors. Seminar wines will be selected by Wine Australia.

Far From Ordinary Roadshow 2019 registration costs

Costs for in-market participants

  • 1-3 Cities, 5 SKUs: $1500*/city
  • 1-3 Cities, 10 SKUs: $2400*/city
  • 4-6 Cities, 5 SKUs: $1300*/city
  • 4-6 Cities, 10 SKUs: $2100*/city

All costs are in AUD EX GST.

Payment Due Dates
Deposit Due: 21 May 2019
Balance Due: 31 July 2019
 
Terms and Conditions for Far From Ordinary Roadshow 2019 participation
 

What you get for your investment

  • Exhibitor space to showcase wines, either 5 or 10 SKUs per city
  • Access to top tier trade
  • Profile of wines and company information in relevant collateral
  • Exhibition set up and branding: Glassware, Spittoons, Ice, Signage
  • Networking and education

Frequently asked questions

Exhibitor FAQ's

Q
What do I get for my investment?
A
  • Exhibitor space to showcase wines, either 5 or 10 SKUs per city
  • Access to top tier trade: buyers, sommeliers, educators, distributors, importers, wholesalers, media and influencers
  • Profile of wines and company information in relevant collateral
  • Exhibition set up and branding: glassware, spittoons, ice, signage
  • Networking and education
  • Catering and hospitality
Q
Which venues will host the Far From Ordinary Roadshows by cities?
A

After extensive planning and site inspections across the USA, we’re thrilled to share the details of our host event venues. Download our full host venues deck here.

Q
Will there be masterclasses? What is the selection criteria for masterclass wine selection?
A

There will be a trade focused educational seminars in each city. The seminars topics will be drawn from the Australian Wine Discovered modules and will be determined after exhibiting brands are confirmed in each city. A Wine Australia representative will reach out to your company if your wines are requested for the seminars. Wine selections will be based on the following criteria: suitability to the theme, premium example of type, market availability, and cross-section of price points.

Q
What opportunities are there to present masterclasses?
A

There will be a limited number of seminars available to prospective sponsors. Interested parties should contact AussieWineMonth@WineAustralia.com

Q
Who is being invited to the event?
A

Trade, including but not limited to independent retailers, grocery chain retailers, wine directors, beverage directors, GMs, owners, Master Sommeliers of key restaurant/ bars, distributors, wine portfolio managers, educators, wine media and Sommeliers.

Q
Do I need a visa as an exhibitor traveling to the United States?
A

Australians may travel to the United States for short visits for temporary business without a visa through the Visa Waiver Program (VWP).

In order to travel without a visa on the VWP, authorisation must be provided through the Electronic System for Travel Authorization (ESTA) prior to boarding a United States bound flight. ESTA is a web-based system operated by U.S. Customs and Border Protection (CBP) to determine eligibility to travel under the VWP to the United States for tourism or business. Visit the ESTA webpage on the CBP website for more information.

Further information on visas for the United States can be found here: https://travel.state.gov/content/travel/en/us-visas/business.html

Q
Can wineries seeking distribution in the USA participate in Far From Ordinary: Aussie Wine Month?
A

Yes. Wineries seeking distribution in the USA are invited to exhibit at an importer meet and greet held on 18 September as part of the larger Far From Ordinary Aussie Wine Month activation in New York City. For more information, please review the FAQ – Far From Ordinary New to Market Showcase.

 
Q
What are the wine requirements for the trade tasting?
A

Exhibited wines must be in the $15 AUD and over price range and must be in current distribution in the markets you are exhibiting in. You may exhibit up to either 5 or 10 SKUs.

Wine Logistics

Q
What are the wine requirements for the trade tasting?
A

Exhibited wines must be in the $15 AUD and over price range and must be in current distribution in the markets you are exhibiting in. You may exhibit up to either 5 or 10 SKUs.

 

Q
How many bottles of each SKU should I bring to showcase at the event?
A

We recommend 3-4 750ml bottles per SKU per city for the trade tasting.

Q
How will my wines get to the venues?
A

Additional details regarding product will be provided once host venues have been confirmed. 

Q
What are the arrangements for removing left-over wines after each event?
A

Additional details regarding product will be provided once host venues have been confirmed. 

Exhibitor Stand

Q
Can I bring along additional marketing materials to support my presence and booth?
A

No, please do not bring along any additional marketing materials. Wine Australia will create marketing collateral and signage for exhibitors in each city. The only items that will be accepted are flyers or tasting notes or if you have an iPad or tablet you wish to display on your table.

Travel & accommodation

Q
When will additional travel details be available?
A

Estimated travel costs are available for your reference here. Wine Australia has carefully curated a handbook full of important information and detailed travel plans for the roadshow. Please read this handbook in detail, as it will assist you with your travel arrangements.

Related information