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Australian Wine Tasting Tokyo 2024

01 - 30 Sep 2024 Japan
01 - 30 Sep 2024
Details &

The Australian Wine Tasting Tokyo 2024 is an exciting opportunity for Australian wineries to showcase brands distributed in Japan to key trade and media.

Hosted by Wine Australia and supported by Austrade, this event is earmarked for September 2024 and will feature a tasting and masterclasses to increase awareness and demand for Australian wine amongst key trade and media. 

Japan became the eighth largest export market for Australian wine by value in the year ended September 2023, and Australian wines at premium price points continue to show growth.

Australian wine has increased in awareness and remarkably improved its quality perception over the years, now ranking third against other countries of origin for the second year in a row.

Known for its diversity, high quality and compatibility for food pairings, Australian wine is currently enjoyed by 4.7 million consumers in Japan – a 4 per cent increase on 2019 figures[1].

Expressions of interest

The event is currently being scoped by Wine Australia, and more information will follow regarding the structure, pricing and timing. Wine Australia is seeking to ascertain interest from producers in participating in the event in order to ensure minimum numbers to proceed. If you are interested in being involved or learning more about this opportunity, please submit your expression of interest (EOI) by 22 February 2024.

Participation is only open to brands with existing distribution in Japan. Please confirm your importers support before registering, as your importer needs to be available to represent you on the day, and samples should be arranged through your importer.

*Timing will potentially be aligned with a tasting in Korea.

[1] Wine Intelligence ‘Country health tracking: 9 key markets’ June 2023



01 - 30 Sep 2024
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