Wine Australia is committed to offering support to wineries seeking to overcome the challenges of entering the USA market.
Australian wineries seeking an importer in the USA, have been invited to participate in the New to Market Showcase, a tasting and networking event held in New York City in September 2019.
With exclusive access to the Far From Ordinary event space, importers will be transported to Australia through sights, sounds, smells and tastes, to experience your brands in an innovative, multi-sensory setting.
Participants will get to meet each importer in a ‘speed dating’ format, whilst also having one-on-one networking time.
Participation cost included the one-day seminar w to prepare wineries entering the USA Market which was held in Adelaide. The upcoming showcase will be hosted by Wine Australia’s Market Entry Program manager, Damon Musha who also hosted the semina
Seminar topics included:
- The USA market: opportunities and challenges
- Understanding the three-tier system
- Route(s) to market
- Investing in the USA market
- Case studies
- Summary: positioning for success