ProWein is Europe’s most important wine event, attracting more than 60,000 visitors from across the world, including major buyers from Europe, USA, Canada and Asia.
Our Australian stand at ProWein has grown significantly over the years, attracting a crowd of trade and media that is highly engaged in fine Australian wine. This milestone event for Australia continues to challenge the perceptions of, and building demand for, our diverse and unique wines.
The stand features producer booths, an education and events area, a free-pour tasting zone and extensive meeting space. Guests can participate in regional tastings, master classes and networking happy hours, and can also explore our education programme Australian Wine Discovered.
More information about the programme is coming soon.