ProWein is Europe’s most important wine event, attracting more than 60,000 visitors from across the world, including major buyers from Europe, USA, Canada and Asia.
Important update:
Messe Düsseldorf, the organisers of ProWein 2021, have cancelled the fair due to the COVID-19 pandemic.
The next fair will take place in Düsseldorf from 27 to 29 March 2022.
More information is on the ProWein website.
500+ wines
From 80+ producers
The Wine Bar
Free-pour tasting area
Events
Regional tastings, master classes and networking.
Meeting area
Space to meet producers
More information
For more information about ProWein, please email Camilla Coste, Marketing Project Manager EMEA, on camilla.coste@wineaustralia.com
19 - 23 Mar 2021
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Messe Düsseldorf, Stockumer Kirchstraße 61, 40474 Düsseldorf, Germany
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“The Wine Australia stand was extremely busy, well organised, and there was a large array of producers eager to connect in the global marketplace thus leading to fruitful and productive business meetings.”
“Wine Australia’s events at ProWein, especially the Sneaky Tasting, enabled high-calibre professionals from all over the world to taste young and mature versions of Australia’s great classic wines as well as some of the hottest new styles. ”
“I met with buyers from North America, The Netherlands, UK, Denmark, Sweden, Finland, Russia, India and South Korea, which has resulted in opportunities in new markets as well as from existing customers. ProWein is truly an international wine fair and it has been exciting to see the interest in Australian wines growing steadily in the last five years I have been attending.”
"As always, the Wine Australia stand was buzzing and the camaraderie was there for all to see."
"The wave of optimism on the stand was infectious and the stand was buzzing with producers securing new business and buyers finding new Australian brands."