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Exhibit at ProWein 2023 Germany

19 - 21 Mar 2023 Messe Düsseldorf
19 - 21 Mar 2023
Details &
Messe Düsseldorf

ProWein is Europe’s most important wine event, usually attracting around 60,000 visitors from across the world, including major buyers from Europe, UK, USA, Canada and Asia. For Australian producers the event provides invaluable access to some of the most influential people in the wine trade.

The stand will feature winery booths, meeting space, an educational and events area and a free-pour tasting zone. On the stand guests can participate in regional tastings, master classes and informal networking sessions.

What do you get for your investment?

  • Exhibitor space - full booth or half booth
  • Event management by Wine Australia
  • Wine delivery/transport costs 
  • Signage 
  • Glassware
  • Spittoons
  • Direct marketing support 
  • Marketing materials
  • Photography 
  • Public relations and social media support by Wine Australia
  • Staff
  • Coffee machine and barista on the stand


We are now at maximum capacity on our stand and we are operating a waiting list. For more information and to go onto the waiting list, please contact Laura Jewell MW, Regional General Manager UK/EMEA, on

19 - 21 Mar 2023
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Stockumer Kirchstraße 61, 40474 Düsseldorf, Germany
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Pricing is still to be confirmed, but it will be in the region of AUD $10,000 for a half booth (to show 8 wines) and AUD $15,000 for a full booth (to show 14 wines). Discounts will be available for wineries on CONNECT.

We are now at maximum capacity on our stand and we are operating a waiting list.

Special conditions

Wineries can showcase:

  • 14 SKUs on a full booth and 8 SKUs on a half booth
  • 4 bottles required per SKU (one for each day plus one just in case)
  • Current vintage only

By becoming an exhibitor, you will have the opportunity to:

  • Find an importer
  • Generate new business leads – on-premise
  • Generate new business leads – off-premise
  • Network with influential trade