The annual ProWine China offers Australian wineries an opportunity to connect with influential Chinese importers, distributors, wholesalers and media to drive awareness and increase export sales of Australian wine. In 2019, some 800 wine producers and distributors from 37 countries attracted around 20,000 trade visitors during the 3-day exhibition.
The 2019 Wine Australia branded pavilion measured approximately 360sqm, hosted 61 exhibitors and showcased more than 100 wine brands from 25 wine regions, with a dedicated area for on-pavilion classes. It was the largest-ever presence of Australian wine at ProWine China.
Based on Wine Australia’s Australian Wine Discovered educational modules, a group of educators of high calibre delivered several forum-room & on-pavilion educational classes during the exhibition. These topics mainly focused on Australian wine regions and specific grape varieties, further demonstrating the quality and diversity of Australian wines.
Hall W4: 4AC01 + 4AC18, 4AD01 + 4AD18
Downloads
- Wine businesses and brands participating in ProWine China 2019
- ProWine China 2019 program
- Floor plan for Wine Australia branded pavilion.
Registration
Expressions of interest registrations for ProWine China 2019 closed as of 12 June 2019. This event was promoted to Australian wine businesses from January 2019 via marketing newsletters and regional communications.
Please note that an expression of interest in the event does not guarantee participation. Further participation information will be communicated in due course.
Terms and Conditions for ProWine China 2019 participation can be found here.
Exhibitor WeChat Group
We will create an exclusive Wechat group to assist all companies participating in the event. It's highly recommended you join this discussion group to stay up to date with news and announcements in real time. The Wine Australia crew will stay using this WeChat group once on-ground China to communicate with all exhibitors.
To request the QR code to join this group, please email chinalogistics@wineaustralia.com.
Exhibitor enquiries
If your query is more general in nature, we suggest firstly reviewing our FAQs below.
If this doesn't answer your query, please email us at chinalogistics@wineaustralia.com.
What do I get for my investment?
- Event management by Wine Australia
- Exhibitor space with winery name on the signage and logo exposure
- Tasting facilities (including: glassware and cleaning service, spittoon, ice-bucket, ice-cubes, and etc.)
- Marketing materials
- Photography
- Wine Australia public relations and social media campaign
- Logistics service for wine samples consolidating shipment from Australia