ProWine China is China’s leading international trade fair for wine and spirits, jointly organised by Messe Düsseldorf Group and Food and Hospitality China (FHC).
In its 5th year, Wine Australia took centre stage again at ProWine China in Shanghai with a record 61 Australian wine exhibitors showcasing some of the country’s finest wines. The scale of this 3-day event has grown significantly over the past few years, attracting a 20,000-strong crowd of Chinese importers, distributors, suppliers and media from across the nation.
Australia’s expanded pavilion showcased more than 100 Australian wine brands from 25 wine regions, against a backdrop of some 800 wine producers from 37 countries.
This event will continue to cement Australia’s position as a premium wine producer and a significant wine exporting country to China.
Wine Australia’s enhanced presence at ProWine China 2019 was supported by the Australian Government’s $50 million Export and Regional Wine Support Package.
Keep up to date
Follow the Wine Australia Official WeChat account for further market updates and news (Chinese). Scan the below QR code through WeChat to join.