Export and Regional Wine Support Package
Export and Regional Wine Support Package

The Australian Government's Export and Regional Wine Support Package is an exciting, one-off allocation of $50 million over four years and is focused on wine promotion internationally and domestically that 'will benefit regional wine producers and assist export-focused businesses to continue to grow’. It is designed to help regional wine producers, wine-related tourism and export-focused businesses continue to grow through a range of initiatives.

Stage 1

Stage 1 of the package is to develop a detailed and costed business plan detailing the activities and measures of success for the program for Ministerial approval. ACIL Allen has been retained as a consultant to develop the plan. 

The Winemakers’ Federation of Australia (WFA), Australian Vignerons (AV) and Wine Australia have established a Reference Group, chaired by WFA, to provide input into the design and operation of the business plan. The Reference Group brings together representatives from WFA, Australian Vignerons (formerly WGGA), Wine Australia, peak state sector bodies, others from the grapegrowing, winemaking and tourism sectors and the Department of Agriculture and Water Resources

As part of its activities, the Reference Group will be considering submissions from the grape and wine sector about the types of activities that could be included in the package.

The Reference Group will report to the Boards of WFA, AV and Wine Australia. These Boards will endorse the final recommendations on the Package to the Minister. 

To achieve broad sector involvement, WFA and AV are consulting directly with state organisations on the draft business plan, and the state organisations will coordinate responses on the draft plan from the regional associations. This will allow direct input from the sector into the plan. 

Reference Group


  • Sandy Clark, President, WFA


Andrew Kay, WFA nominee Jo Grainger, Department of Agriculture and Water Resources
Angus Barnes, NSW WIA nominee John O’Sullivan, Managing Director, Tourism Australia
Bill Moularadellis, WFA nominee Libby Nutt, WFA nominee
Brian Walsh, Wine Australia Board representative Nikki Palun, Wine Victoria nominee
Colin Bell, Australian Vignerons nominee Redmond Sweeney, WFA and Wines of Western Australia nominee
David Dearie, Wine Australia Board representative Rod Hill, Queensland Wine Industry Association nominee
Ed Peter, Wine Australia Board representative Rodney Harrex, Chief Executive, South Australian Tourism Commission
Eliza Brown, Wine Australia Board representative Sally Cope, Ultimate Winery Experiences
Georgia Lennon, WFA nominee Simon Morton, WFA nominee
Guy Taylor, Wine Tasmania nominee Simon West, Australian Vignerons nominee
Ivanka Moularadellis, SAWIA nominee Simone Furlong, Leeuwin Estate


  • Tony Battaglene, Chief Executive WFA
  • Andreas Clark, CEO Wine Australia
  • Stuart Barclay, General Manager, Marketing Wine Australia
  • Steven Weinert, General Manager, Corporate Services Wine Australia
  • Kate Harvey, General Manager, Corporate Affairs and Strategy Wine Australia
  • Bruce Hampton, Project Manager Wine Australia

Key dates

24 January 2017  Reference Group meeting
10 March 2017 Reference Group meeting
31 March 2017 Reference Group meeting
28 April 2017 Business plan submitted to Senator the Hon Anne Ruston, Assistant Minister for Agriculture and Water Resources
1 July 2017 Pending Prime Ministerial approval, activities commence

For further information

Please contact Tony Battaglene at the Winemakers’ Federation of Australia:  tony@wfa.org.au