Photo: Mike Jeffery / Wine Australia
Photo: Mike Jeffery / Wine Australia

What is the $50m Package?

The Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package) is an exciting, one–off allocation of $50 million, which aims to grow the Australian wine sector by showcasing the nation’s wine tourism offering and driving demand for Australian wine exports.

Wine Australia is responsible for delivering the Package in consultation with the Australian wine sector.

The Package comprises four programs which are focused on international marketing campaigns, Wine Export Grants, capability development workshops, state-based and competitive grants, and development of a brand strategy for the cider industry.


Getting involved

China and USA marketing activities
Targeted marketing campaigns in China and the USA promoting Australian wine and wine tourism.
Capability development
Helping Australian wine businesses to become export and tourism-ready through capability building workshops.
Grants and how to apply
Grant opportunities for small and medium wine exporters, state and regional wine and tourism associations and other wine sector stakeholders.
Transforming cider businesses
Development of a brand proposition and go-to-market strategy for the cider industry to leverage potential for strong growth in this sector.

Latest news

Record Australian wine presence at ProWine China 2018
Last updated 16 Nov 2018

Australian wine took centre stage in Shanghai this week with a record-breaking presence at ProWine China 2018, the leading international trade fair for wine and spirits, at the Shanghai New International Expo Centre.

Winners of 6th annual Wine Australia China Awards celebrated
Last updated 13 Nov 2018

The Wine Australia China Awards last night honoured wine trade professionals who have made outstanding contributions to promoting and raising awareness of Australian wine in China.

Celebrating wine export growth at the China Awards and ProWine China
Last updated 08 Nov 2018

Wine Australia is gearing-up for two of the wine sector’s major China events for 2018 – the 6th annual Wine Australia China Awards and ProWine China – both supported by the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package).

NSW secures $2 million boost for international wine tourism
Last updated 05 Nov 2018

The New South Wales wine sector will benefit from a $2 million marketing campaign aimed at boosting international visits to the state’s wine regions, thanks to support from the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package) and the New South Wales Government.

Australian cellar door survey shines light on direct wine sale opportunities
Last updated 30 Oct 2018

Opportunities to increase direct-to-consumer sales (DTC) through paid tastings, food and wine pairings and enhanced wine tourism experiences are among the key findings of Wine Australia’s first cellar door and direct-to-consumer survey.

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