Photo: Mike Jeffery / Wine Australia
Photo: Mike Jeffery / Wine Australia

What is the $50m Package?

The Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package) is an exciting, one–off allocation of $50 million, which aims to grow the Australian wine sector by showcasing the nation’s wine tourism offering and driving demand for Australian wine exports.

Wine Australia is responsible for delivering the Package in consultation with the Australian wine sector.

The Package comprises four programs which are focused on international marketing campaigns, Wine Export Grants, capability development workshops, state-based and competitive grants, and development of a brand strategy for the cider industry.

Getting involved

China and USA marketing activities
Targeted marketing campaigns in China and the USA promoting Australian wine and wine tourism.
Capability development
Helping Australian wine businesses to become export and tourism-ready through capability building workshops.
Grants and how to apply
Grant opportunities for small and medium wine exporters, state and regional wine and tourism associations and other wine sector stakeholders.
Transforming cider businesses
Development of a brand proposition and go-to-market strategy for the cider industry to leverage potential for strong growth in this sector.

Latest news

Guidelines for $10 million of Cellar Door Grants now available
Last updated 14 Mar 2018

The Australian Government has released the guidelines for the $10 million Wine Tourism and Cellar Door Grant program, before applications open on 1 July 2019.

Vinexpo New York is back – and so is Australian wine
Last updated 06 Mar 2018

A cast of legendary Australian wines are being showcased to more than 3,000 trade and media professionals at Vinexpo New York, 5–6 March, a two-day trade fair featuring 400 wine producers.

New Australian tourism campaign to help attract international visitors to wine regions (AU)
Last updated 05 Feb 2018

Wine Australia has partnered with Tourism Australia in a $36 million marketing campaign in the USA aimed at boosting interest in Australia as a tourism destination.  

Applications now open for $1m of Wine Export Grants
Last updated 02 Jan 2018

Wine businesses exporting to China, Hong Kong, Macau and the USA can now apply for up to $25,000 in Australian Government funding to support specific export promotion activities.  

Guidelines for $1m of Wine Export Grants now available
Last updated 18 Dec 2017

The Australian Government has released the guidelines for the $50m Export and Regional Wine Support Package Wine Export Grants, prior to applications opening on 2 January 2018.

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