Photo: Wine Australia
Photo: Wine Australia

What is the $50m Package?

The Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package) is an exciting, one–off allocation of $50 million, which aims to grow the Australian wine sector by showcasing the nation’s wine tourism offering and driving demand for Australian wine exports.

Wine Australia is responsible for delivering the Package in consultation with the Australian wine sector.

The Package comprises four programs which are focused on international marketing campaigns, Wine Export Grants, capability development workshops, state-based and competitive grants, and development of a brand strategy for the cider industry.

$50m Package highlights

What's happened?


  • Launch of the $50m Package - 28 August 2017
  • Consultation on draft grant guidelines closed - 18 October 2017
  • State-based and competitive grants opened for applications – 12 December 2017

Early investment activities in China and the USA:

Getting involved

China and USA marketing opportunities
Targeted marketing campaigns in China and the USA promoting Australian wine and wine tourism.
Capability development
Helping Australian wine businesses to become export and tourism-ready through capability building workshops.
Grants and how to apply
Grant opportunities for small and medium wine exporters, state and regional wine and tourism associations and other wine sector stakeholders.
Transforming cider businesses
Development of a brand proposition and go-to-market strategy for the cider industry to leverage potential for strong growth in this sector.

Latest news

Applications open for $10m of international wine tourism grants
Last updated 12 Dec 2017

State wine associations, eligible consortia and entities can now apply for funding through the Australian Government’s International Wine Tourism State Grants and International Wine Tourism Competitive Grants.

Latest trends in Australian wine showcased at Hong Kong Wine & Dine Festival
Last updated 08 Nov 2017

Hong Kong Wine & Dine Festival 2017 attendees were treated to a bevy of Australia’s exciting wine trends at the festival’s Australia Wine Pavilion, which featured master classes, food pairing opportunities and visiting winemakers.

Top Chinese wine professionals honoured at China Awards 2017
Last updated 27 Oct 2017

The top Chinese wine professionals who excel in promoting Australian wine in China have been honoured at the Wine Australia China Awards 2017.

Aussie Wine Week makes its mark in the US
Last updated 22 Sep 2017

The inaugural ‘Aussie Wine Week’ took the US by storm this month, with sixteen winemakers travelling to New York and San Francisco to showcase their wines at a series of trade, media and consumer events.

Wine sector welcomes wine export and tourism investment
Last updated 28 Aug 2017

The grape and wine sector has welcomed today’s launch of the Australian Government’s $50 million Export and Regional Wine Support Package by Deputy Prime Minister and Minister for Agriculture and Water Resources, the Hon Barnaby Joyce, and Assistant Minister for Agriculture and Water Resources, Senator Anne Ruston.

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