Photo: Mike Jeffery / Wine Australia
Photo: Mike Jeffery / Wine Australia

What is the $50m Package?

The Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package) is an exciting, one–off allocation of $50 million, which aims to grow the Australian wine sector by showcasing the nation’s wine tourism offering and driving demand for Australian wine exports.

Wine Australia is responsible for delivering the Package in consultation with the Australian wine sector.

The Package comprises four programs which are focused on international marketing campaigns, Wine Export Grants, capability development workshops, state-based and competitive grants, and development of a brand strategy for the cider industry.


Getting involved

China and USA marketing activities
Targeted marketing campaigns in China and the USA promoting Australian wine and wine tourism.
Capability development
Helping Australian wine businesses to become export and tourism-ready through capability building workshops.
Grants and how to apply
Grant opportunities for small and medium wine exporters, state and regional wine and tourism associations and other wine sector stakeholders.
Transforming cider businesses
Development of a brand proposition and go-to-market strategy for the cider industry to leverage potential for strong growth in this sector.

Latest news

New York City embraces Aussie Wine Week 2018
Last updated 14 Sep 2018

Eleven Australian winemakers have led the celebration of Australian wine in New York City with retailers, restaurants and consumers during Aussie Wine Week (10–14 September) 2018.

Queensland wine sector secures $460,000 boost for international wine tourism
Last updated 06 Sep 2018

A $460,000 marketing campaign to boost international visits to Queensland wine regions has received funding support from the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package) and the Queensland Government.   

Alibaba Group partners with Wine Australia to drive sales of Australian wine at 9.9 Global Wine and Spirit Festival
Last updated 05 Sep 2018

Alibaba Group is partnering with Wine Australia to drive sales of Australian wine at the third annual 9.9 Global Wine and Spirits Festival (9.9天貓全球酒水節) on 9 September 2018.

Driving success in wine exports and tourism
Last updated 21 Aug 2018

Two new skills development programs packed with practical information and useful tools are being launched to help drive success in wine exporting and wine tourism, with the support of the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package).

$2m plan to unlock WA’s wine tourism potential
Last updated 09 Aug 2018

A $2 million marketing campaign to boost international visits to Western Australia’s wine regions has received funding support from the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package) and a network of WA Government and sector partners.

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