10 - 12 Nov 2020 Shanghai
10 - 12 Nov 2020
Details &

ProWine China offers Australian wineries an opportunity to connect with influential Chinese importers, distributors, wholesalers and media to drive awareness and increase export sales of Australian wine.

The 2019 Australian wine pavilion measured approximately 360sqm, hosted 61 exhibitors and showcased more than 100 wine brands from 25 wine regions, with a dedicated area for on-pavilion classes. It was the largest-ever presence of Australian wine at ProWine China.

Wine Australia provides a full service offering for exhibitors, allowing them to focus on:

  • Meet and connect with important importers to generate valuable business leads
  • Connect with existing customers to build long-lasting business relationships
  • Create brand value and awareness through sharing their stories
  • Gain a deeper understanding of the industry in China and business culture
10 - 12 Nov 2020
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Shanghai New International Expo Centre (SNIEC)
Hall W4: 4A01 + 4A16, 4A61 + 4A76
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Expressions of interest for ProWine China 2020 are currently open (closing 31 May 2020).

Please note that an expression of interest in the event does not guarantee participation. Further participation information will be communicated in due course and an invitation to register will be sent to applicants that meet the criteria.

Terms and conditions for ProWine China 2020 participation can be found here.


AUD $7,600 ex. GST – full booth (10 SKUs)
AUD $4,000 ex. GST – half booth (5 SKUs)
Regional packages available