ProWine China offers Australian wineries an opportunity to connect with influential Chinese importers, distributors, wholesalers and media to drive awareness and increase export sales of Australian wine.
The 2019 Australian wine pavilion measured approximately 360sqm, hosted 61 exhibitors and showcased more than 100 wine brands from 25 wine regions, with a dedicated area for on-pavilion classes. It was the largest-ever presence of Australian wine at ProWine China.
Wine Australia provides a full service offering for exhibitors, allowing them to focus on:
- Meet and connect with important importers to generate valuable business leads
- Connect with existing customers to build long-lasting business relationships
- Create brand value and awareness through sharing their stories
- Gain a deeper understanding of the industry in China and business culture