South Australian Winery Registration –
US Market Entry Program
2020-21

The South Australian State Government, through the Department for Trade and Investment, has committed to support South Australian wine producers to participate in the 2020-21 US Market Entry Program.

The South Australian State Government has committed to funding 50% of the cost of the Market Entry Program for up to eight eligible South Australian wine producers in the FY20/21 program. Participants must have their headquarters based in South Australia.

Registration

Registration is now closed.

Please refer to Terms & Conditions. Online registration assumes that the participant agrees to Wine Australia Terms & Conditions.

Special conditions:

• All applicants must have headquarters based in South Australia. This financial support is not available to wine companies located outside of South Australia.
• Registrations will close on 15^th June, 2020.
• Winery size: Ability to ship a minimum of one 40’ container/year (roughly 1.2k 9-L cases) to the US market.
• Manpower commitment: Ongoing ability to visit the US market at least 2 times per year (subject to removal of travel restrictions)
• Financial commitment: Wineries committed to financially invest in the market long-term, including US-based sales resources
• Regional diversity: Final selection of candidates will be selected to demonstrate the diversity of South Australian wine regions, varietals and price points
• Quality metrics: James Halliday four and five-star wineries
• Pricing: Key volume tiers priced between A$5 – A$15/bottle (winery FOB), targeting the fastest-growing price tiers in the US market
• Stock: Twelve bottles of six SKUs will be required to complete the Market Entry Program
• Shipping: Wineries will be responsible for the cost of shipping wine and any associated taxes/duties
• Travel: Wineries will be responsible for any additional travel or expenses associated with the program
• Exact activities for 2020 - 21 are subject to change dependant on participation numbers and opportunities arising after print. 

Wine Australia will conduct a 30 min interview with each winery to select wineries who are most suitable for the market.

USA market entry program information session

For wineries interested in learning more about the Market Entry Program and the 50% rebate offered by the South Australian Government, through the Department for Trade and Investment (DTI), join a webinar hosted by DTI which will include presentations from Damon Musha who manages the Market Entry Program in the USA. Click here for more details.