-Simon-Tolley-Desktop.jpg)
Our Winter Trade Tasting in Toronto is Wine Australia's largest annual forum for exhibitors to reach top trade and media in Ontario.
Running off of the success of 2019, we have booked a Toronto hot-spot, lined up for the day. Wine Australia will handle all aspects of event management and provide all event equipment including signage, glassware, spittoons, ice, etc. Participation is open to all suppliers, Canadian agents and Australian wineries with Australian brands currently in market.
Exhibitor registration
Registrations closed on the 22nd of November, 2020. The event was promoted to Australian wine businesses via direct email from the Canada team. For more information please contact annie.dingwall@wineaustralia.com
Special conditions
- Wineries must have representation in Ontario.
Creating opportunities on multiple levels for wineries and their agents:
- Generate new business leads - on-premise
- Generate new business leads - off-premise
- Network with influential trade
Frequently asked questions
About Toronto Trade Tasting 2020
- A diverse submission of wines (and vintages) is requested because the more regions we can represent, the better the education for guests.
- Wineries can own a full table, or agents can share a table between multiple wineries. 8 is the maximum number of SKUs at a full table.
- Tables/Products will be subject to confirmation.
Guests will walk into the main floor with their glass and detailed tasting booklet. They will choose a starting point in the room and taste from table to table. Wine Australia staff will be on hand to expand upon regional education. Agents and principals will stand at the tables or walk about the room to speak to their wines. There will be some ‘somm’s choice’ focus tables represented by Toronto sommeliers from a recent visit to Australia.
As many as possible depending on wine submissions. We typically represent 20-30 regions at tastings of this size. Moving to this new format means we will hopefully grow that number as well as showcase many more examples from some smaller regions.
Winery tables will be outlined and cross-referenced with a region and subregion table of contents; showcased both in the booklet and displayed on collateral throughout the room.
- Event management and regional education by Wine Australia
- Exhibitor space to show wines
- Access to buyers, product managers, store managers and media
- Public relations and social media support by Wine Australia
- Profile of wines and company in relevant marketing materials
- Photography
- Glassware & Spittoons
- Signage
A target audience of 150+ Ontario trade including wine directors, retail/grocery buyers, on-premise buyers, educators, and print and online media.