Photo: Ewen Bell / Wine Australia

Victorian Winery Registration –
US Market Entry Program

01 Jul 2019 - 30 Jun 2020 USA Victorian producers and winery representatives
01 Jul 2019 - 30 Jun 2020
Details &
Victorian producers and winery representatives

The Victorian State Government, in conjunction with Wine Victoria, is supporting Victorian wine producers to participate in the 2019-20 US Market Entry Program.

The Victorian State Government has committed to funding 50% of the cost of the Market Entry Program for up to 7 eligible Victorian wine producers in the FY19/20 program.


Registrations closed 7 June 2019.

Please refer to Terms & Conditions prior to registering. Online registration assumes that the participant agrees to Wine Australia Terms & Conditions.


This program is open to 7 x Victorian wineries interested in entering, re-entering or expanding their presence in the US market 


Importers, trade, distributors and media

Cost (AUD) ex GST

$10,000.00 with $5,000 funding provided by State Government to successful applicants


Special conditions:

  • All applicants must be Victorian based wine companies. This financial support is not available to wine companies located outside of Victoria.
  • Registrations will close on Friday 7th June, 2019.
  • Winery size: Ability to ship a minimum of one 40’ container/year (roughly 1.2k 9-L cases) to the US market.
  • Manpower commitment: Ongoing ability to visit the US market at least 2 times per year
  • Financial commitment: Wineries committed to financially invest in the market long-term, including US-based sales resources
  • Regional diversity: Final selection of candidates will be selected to demonstrate the diversity of Victorian wine regions, varietals and price points
  • Quality metrics: James Halliday four and five-star wineries
  • Pricing: Key volume tiers priced between A$5 – A$15/bottle (winery FOB), targeting the fastest-growing price tiers in the US market
  • Stock: Twelve bottles of six SKUs will be required to complete the Market Entry Program
  • Shipping: Wineries will be responsible for the cost of shipping wine and any associated taxes/duties
  • Travel: Wineries will be responsible for any additional travel or expenses associated with the program
  • Exact activities for 2019 - 20 are subject to change dependant on participation numbers and opportunities arising after print. 

Victorian Winery Selection

Wine Australia will conduct a 30 min interview with each winery to select wineries who are most suitable for the market.

About the Wine Australia US Market Program

Find out more about the Wine Australia US Market Entry Program and what to expect.

Any queries can be directed to Damon Musha

01 Jul 2019 - 30 Jun 2020
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