Photo: Ewen Bell / Wine Australia

Wine Australia 2019
China Awards

11 Nov 2019 Shanghai Trade, media & educators About the Awards About the Judges
11 Nov 2019
Details &
registration

For six years, the Wine Australia China Awards have recognised wine trade professionals who have made outstanding contributions to promoting and raising awareness of Australian wine in China.

The 7th annual Wine Australia China Awards will be taking place in Shanghai on 11 November 2019, with eight coveted awards to be honoured at the gala ceremony.

Wine Australia China Awards provides the key partners in the Chinese Australian wine sector with a platform to celebrate and showcase the quality, creativity and innovation behind Australian wine. The event aims to drive excitement, engagement and education about the Australian wine category by engaging with key influencers amongst trade, media and consumers.

This year, there are eight awards categories, including two new awards – Best Australian Wine Promotion – Off Premise and Emerging Australian Wine Advocator. Wine Australia is now calling for award entry submissions and nominations.

All award information and supporting entry documentation can be found in the award title links below.  

  1. Best Australian Wine Promotion – On-Premise
  2. Best Australian Wine Promotion – Off-Premise (new award)
  3. Best Australian Wine Promotion – Online 
  4. Outstanding Feature Story on Australian Wine 
  5. Outstanding Lifestyle Story on Australian Wine – (Featuring Food and/or Tourism)
  6. Emerging Australian Wine Advocator (new award)
  7. Australian Wine Communicator of the Year 
  8. Australian Wine List of the Year

Best Australian Wine Promotion – On-Premise

This category recognises an outstanding Australian wine promotional campaign in a hotel, bar or restaurant that:

  • Demonstrates innovation, creativity and clever marketing
  • Attracts and engages customers, enhancing their awareness and appreciation of Australian wine.

Best Australian Wine Promotion – Off Premise (new award)

This category recognises an outstanding Australian wine promotional campaign in a wine retailer that:

  • Demonstrates innovation, creativity and clever marketing
  • Attracts and engages customers, enhancing their awareness and appreciation of Australian wine.

Best Australian Wine Promotion – Online 

This category recognises an outstanding Australian wine promotional campaign in an online store that:

  • Demonstrates innovation, creativity and clever marketing
  • Attracts and engages customers, enhancing their awareness and appreciation of Australian wine.

Outstanding Feature Story on Australian Wine

This category recognised outstanding writing in a published (trade media) article which was:

  • entertaining
  • thought-provoking, and
  • provided the reader with new or original insights into the world of Australian wine.

Outstanding Lifestyle Story on Australian Wine – (Featuring Food and/or Tourism)

This category recognises outstanding writing in a published article in trade or consumer media that has content which is:

  • Entertaining
  • Thought-provoking
  • Provides the reader with new or original insights into the world of Australian wine.

Emerging Australian Wine Advocator (new award)

This category recognises an individual who has been working in the wine sector in China for between two and five years, whose efforts are making an outstanding contribution to the growth of Australian wine in China. In relation to Australian wine, the recipient will have demonstrated:

  • Significant return-on-investment to their employer
  • Outstanding delivery of value to their clients or customers
  • Skills appropriate for a future sector leader
  • Vision, forward-thinking and a strategic approach to support the growth of Australian wine in China

Australian Wine Communicator of the Year 

This category recognises outstanding work by an online wine communicator with an interest in Australian wine using social media, website, or video content that demonstrates:

  • Innovation
  • A contemporary focus
  • A clever use of multiple communication tools

Australian Wine List of the Year

This category recognises the best wine list from a restaurant, bar or hotel located in Mainland China that has a wine list of a high standard which:

  • Contains an excellent representation of Australian wines
  • Enables the customer to select Australian wines of different variety and style, from different wine regions

Award judges

Trade awards (alphabetic order based on surname, except for the panel leader)

  • Judging panel leader - Stella Cai, Senior Business Development Manager, Australian Trade and Investment Commission Shanghai office
  • Charles Guo, Founder of Winemaster House
  • Silvia Hu, Co-founder and Editor-in-chief of Sommelier Press and Bartender Press
  • Li Demei, Associate Professor, Food Science and Technology College in Beijing University of Agriculture, renowned winemaker and key opinion leader
  • Maxime Lu, Founder and Editor-in-chief of WineOnline.cn
  • Eva Xie, Gourmet and Wine Critic, Writer, key opinion leader, senior media professional
  • Sunny Zhang, Founder of Pinor, Founder of Pinor Sommelier Academy, and Publisher of Pinor Magazine
  • Siwei Zhu, Co-founder, Managing Editor and Senior Wine Educator of TasteSpirit

Media awards (alphabetic order based on surname, except for the panel leader)

  • Judging panel leader - Lu Yang MS, Corporate/Group Director of Wine for Shangri-La Hotels & Resorts, and Founder of Grapea Institute
  • Alexander Caillard, Head of Pudao (Mainland China) and Langton’s East Asia (Hong Kong)
  • Tom King, Managing Director - North Asia, TWE China    
  • Li Wei, President and CEO, Swan Holding Group, Founder of HBF
  • Bel Sun, Regional Sales Manager of China, Negociants International
  • Simon Wang, Chief Operating Officer, ASC Fine Wines

The eight award winners will receive a trophy and a certificate, as well as a 7–10 day trip between January – June 2020 to Australia’s celebrated wine regions to further discover the diversity and uniqueness of Australian wine.

The Wine Australia China Awards 2019 is supported by the Australian Government's $50 million Export and Regional Wine Support Package.

Contact

For more information about the Wine Australia 2019 China Awards, please email Jessie Qian Jessie.qian@wineaustralia.com

11 Nov 2019
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Shanghai, China, 200085
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