Wine Australia will be returning to Wine Paris, one of the world’s biggest trade fairs, with a large presence in the international hall.
63,541 visitors from 169 countries attended Wine Paris 2026, up 21 per cent on 2025, and 51 per cent of visitors came from outside France, which demonstrates the growing international reach of the fair.
At Wine Paris 2026, many wineries on our stand had back-to-back meetings with existing customers as well as new customers, relationships were strengthened, and new markets opened up in regions across the world. Producers met buyers and importers not just from Europe, the UK, US, Canada and China, but from all corners of the world – including Bermuda, Brazil, Mongolia, Sri Lanka and the Maldives.
Our Australian Wine stand in the international hall will feature winery booths, regional booths, and meeting space. We will be running masterclasses in the education area on the stand to drive traffic to the winery and regional booths.
This is an opportunity to be part of the Australian Wine stand and meet buyers from across the world, catch up with importers, work on leads and generate sales.
What do you get for your investment?
- Exhibitor space – a full booth or half booth
- Meeting space (shared if on a half booth)
- Stand set up and event management by Wine Australia
- Signage
- Glassware
- Spittoons
- Fridge
- Direct marketing support
- Public relations and social media support by Wine Australia
- Fair entry passes
- Barista and exhibitor catering
- Opportunity to take a masterclass / submit wines into a masterclass (additional cost)
Register as an exhibitor
If you would like a booth on the Australian Wine stand in 2027, please complete the registration form as soon as possible.
Cost to participate:
- Half Booth, max. 8 SKUs: AUD $9,500 + GST
- Full Booth, max. 14 SKUs: AUD $14,000 + GST
You will receive an invoice for the participation fee in October 2026.
The participation fee does not cover travel, accommodation, samples and freight costs, and wineries are responsible for booking their own flights and hotel.
Please note that there is a maximum capacity for participation in this event, which will be secured on a ‘first come, first served’ basis. If capacity is reached, there will be a waiting list.
Contact
If you have any queries, please contact the Wine Australia UK/EMEA team on europe@wineaustralia.com.
