Growing Wine Exports

Workshops and online resources on wine export readiness

Wine businesses looking to grow their wine exports in target markets can now register for the Growing Wine Exports workshops and online learning.

Wine Australia has partnered with Hydra Consulting to deliver the program as part of the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package).

The one-day ‘Export Ready’ sessions and two-day ‘Export Plan’ workshops are practical, wine-specific and heavily subsidised by the $50m Package, offering tools, strategies and case studies to help your business navigate markets with the largest growth potential.

See Growing Wine Exports at a glance (PDF) for an overview of the program and/or read the facilitator biographies.

How can I get involved?

  • Register for a one-day ‘Export Ready’ session in your nearest wine region.
  • Register for a two-day ‘Export Plan’ workshop in your nearest wine region.
  • Complete our wine export quiz to receive a USA or China market-focused gift. 

Note: those who cannot attend the face-to-face workshops can register for the online learning option below. 

One-day ‘Export Ready’ sessions – $55 incl. GST

In this one-day workshop, you will develop an export prospectus outlining your initial market intent, potential wine offer, sales target estimates and market risks – as well as a working draft of your export brand story.

Date

Region

Status

21 November 2019 

Orange NSW

Completed

Please note: the workshop schedule for February to May 2020 is currently being finalised and will be published here once the information is available.

Two-day ‘Export Plan’ workshops – $330 incl. GST

*For those who are new to exporting, prior attendance at the one-day ‘Export Ready’ session is recommended. Contact growingwine@wineaustralia.com with any questions.

In this two-day, hands-on workshop you will complete an export plan, undertake a phone hook-up with Wine Australia’s USA Market Entry Program Manager and enjoy a Chinese dining experience, where you will gain valuable insights into Chinese business practices.

In finalising your export plan, you will refine your market intent and wine offer, review key market analysis, assess your resourcing needs, evaluate and prepare for sales channels, plan your partner activation, review free-on-board (FOB) costs, complete a sales plan and estimate net revenue. 

Date

Region

Status

11–12 December 2019

Yarra Valley VIC

Register now

Please note: the workshop schedule for February to May 2020 is currently being finalised and will be published here once the information is available.

 

Online learning

For the ideal learning experience, we recommend attending the one-day ‘Export Ready’ session or two-day ‘Export Plan’ workshop in your nearest wine region. However, online learning materials are available for those who are unable to attend in person.

Please note the following instructions before registering for the online learning.   

  • If you are not yet registered for the online learning portal, you can do so by clicking on the ‘Register now’ links in the table below.
  • If you are already registered for the online learning platform (or Wine Portal), please login to the Growing Wine portal using your user profile and password to access the materials.

Enquiries can be directed to growingwine@wineaustralia.com

Date

Event

Status

Ongoing

Growing Wine Exports – Export Prospectus (online learning)

For those who cannot attend the one-day ‘Export Ready’ session in their nearest wine region.

Register now

Ongoing

Growing Wine Exports – Export Plan (online learning)

For those who cannot attend the two-day ‘Export Plan’ workshop in their nearest wine region.

Register now

 

Wine export quiz

Complete our brief wine export quiz and you will receive USA and China market-focused gifts. Your survey responses will help us gain insights into your exporting experiences, so we can customise the workshops as required.

Take the quiz now

Want to know more?

Click on the image below to watch our Growing Wine Exports video.


Need more information about the Growing Wine Exports program?

Email us at growingwine@wineaustralia.com or phone (08) 8228 2000.

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

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This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

Levy payers/exporters
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Non-levy payers/exporters
Find out what you can purchase