Sign Up

Market insights – United Kingdom and Europe

The UK is the second-largest wine market in the world by value, and the fifth largest by volume. It is almost entirely dependent on imported wine, despite a flourishing niche sparkling wine sector, and is the world’s largest wine importer by value. The rest of Europe includes some of the largest wine markets in the world, such as Germany, France and Italy, as well as the largest wine-producing countries, accounting for over 50 per cent of all global wine production. The UK is Australia's largest export market by volume, and second only to the United States by value. Australia exports to over 20 countries in mainland Europe, with the largest markets (outside the UK) being Germany, Denmark, the Netherlands and Sweden.

Image source: Adobe Stock

Reports listing

Restricted to levy payers and wine exporters. Some reports are available for purchase - find out more


Sweden off-premise market sales trend report

Latest update: 06 Jun 2024

This report summarises the Sweden wine market by wine style, colour, brand, country of origin and price point.

View more

UK off-trade wine sales report

Latest update: 03 May 2024

This report summarises the United Kingdom wine market by wine style, colour, brand, country of origin and price point.

View more

Wine import market reports

Latest update: 24 Apr 2024

Summarises wine imports for various markets by three categories - bulk wine, bottled wine and sparkling wine. The report assists Australian wine exporters understand trends in global wine trade.

View more

Market Update: The Nordics

Latest update: 28 Sep 2021

The Market Update report for the Nordic wine markets from September 2021 is a high-level overview of key Australian export markets Denmark, Finland, Sweden, and Norway. It summarises the size of the opportunity and Australia’s current performance in these markets.

View more

Further reading

Australian export market snapshots
Export Market Snapshots are one-page profiles of the export markets for Australian wine and provide at-a-glance summary statistics.
Latest news
Get the latest Australian wine news from Wine Australia - articles, media releases and market bulletins.
Marketing programs
Wine Australia’s role is to promote the sale and consumption of Australian wine internationally and domestically.

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

Levy payers/exporters
Non-levy payers/exporters
Find out more

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

Levy payers/exporters
Non-levy payers/exporters
Find out more

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.