Market insights – United Kingdom

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

Levy payers/exporters
Non-levy payers/exporters
Find out what you can purchase

The UK is the sixth largest wine market in the world. It is almost entirely dependent on imported wine, despite a flourishing niche sparkling wine sector, and is the world’s second largest wine importer.
Go straight to report listing

Overview: The UK: Australia’s largest wine market by volume

In 2016 the UK imported just under 1.4 billion litres of wine, valued at over $US 4 billion.

Australia is the second largest source of wine imports into the UK by volume and third largest by value, while the UK is Australia’s largest export market in volume terms, accounting for approximately 28 per cent of total exported wine volume in 2017.  Australia ships 80 per cent of wine to the UK in bulk for bottling in market, which reduces the average value of exports and means the UK is only Australia’s third largest market by value.

Australia is the number one country of origin in the UK off-trade market, with twice the market share of its nearest rivals, France and Italy. Of the top 14 brands in the UK off-trade by value in 2017, six were Australian (IRI).

There are some challenges in the UK market, including the financial and economic uncertainty surrounding Brexit, increasing excises on alcohol, retail consolidation and a slow decline in per capita wine consumption.  On the other hand, wine sales at the premium end of the market are growing and there is growth potential for Australia in this segment, as well as in the on-trade and independent channels, where we are under-represented. 

Recent research by Wine Intelligence has found that the popularity of alternative varieties is growing in the UK market. Some of the alternative varieties and blends showing growth in exports in 2017 include Malbec, Viognier/Roussanne, Viognier/Chardonnay, Durif, Verdelho, Tempranillo and Montepulciano.

Image source: Adobe Stock

Reports listing

Restricted to levy payers and wine exporters. Some reports are available for purchase - find out more


Australian wine export market summaries

Latest update: 22 Jun 2019

Australian wine export markets profiles including summary statistics on volume and value of total wine exports, and recent growth trends benchmarked against Australia's total wine exports.

View more

UK wine market report

Latest update: 03 Jun 2019

This report summarises the United Kingdom wine market by wine style, colour, brand, country of origin and price point.

View more

Wine import market reports

Latest update: 30 Apr 2019

Summarises wine imports for various markets by three categories - bulk wine, bottled wine and sparkling wine. The report assists Australian wine exporters understand trends in global wine trade.

View more

UK Landscapes – Management Summary

Latest update: 19 Feb 2019

This Wine Intelligence Management Summary provides an overview of the United Kingdom (UK) wine market highlighting consumption behaviour and attitudes towards wine among regular wine drinkers.

View more

UK Wilson drinks report

Latest update: 31 Jan 2017

The UK Wilson Drinks Report is a research-based report on the United Kingdom drinks market. A special edition has been prepared for Wine Australia winegrape and export levy payers.

View more

Further reading

Australian export market snapshots
Export Market Snapshots are one-page profiles of the export markets for Australian wine and provide at-a-glance summary statistics.
Latest news
Get the latest Australian wine news from Wine Australia - articles, media releases and market bulletins.
Marketing programs
Wine Australia’s role is to promote the sale and consumption of Australian wine internationally and domestically.

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

Levy payers/exporters
Non-levy payers/exporters
Find out what you can purchase

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

Levy payers/exporters
Update your account details
Non-levy payers/exporters
Find out what you can purchase