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Aussie B2B Wine Day

Prague, Czech Republic
05 Mar 2024 Czech Republic
05 Mar 2024
Details &
Czech Republic

This event aims to attract 80-100 trade guests, featuring key decision makers, importers, sommeliers, retailers, HoReCa, journalists, bloggers.

Aussie B2B Wine Day is the only annual wine tasting event dedicated to Australian wine exporters looking to enter or grow in the Czech market. Deliberately scheduled prior to ProWein to take advantage of the Australian exporters already in the region, Aussie B2B Wine Day will be a one-day event held on 5th March 2024 in Prague and will focus on walkaround trade tastings and masterclass.

For wineries new to the market this event will be the best way to receive direct, first-hand feedback from importers as well as other players who influence buying decisions in the Czech market.

Who should participate

Australian wine exporters:

  • With an established market presence in the Czech Republic that want to show commitment and support their importer to further grow the market share
  • New to the market that want to meet key Czech market players in one location
  • Must be export-ready and comply with EU regulations
  • Have a packaging, pricing and logistics strategy
  • Ready to supply samples for the event
  • Provide marketing and POS material requested for the event
  • Having stock in EU warehouse is advantageous
  • Willingness to commit to entering the Czech market

Your participation options

  1. Winery new to the market – attendance in person or appoint a designated representative
  2. Winery already present in the Czech market:
    • attendence in person without importer, or
    • attendence in person together with importer, or
    • represented by importer only who will attend in person.

Costs and registration


  • Cost of the exhibition space at the venue (1 table)
  • Equipment hire required for the tasting
  • Event logistics to showcase wines and promotional materials
  • Cost of the masterclass hosts
  • Customs clearance of the wine samples
  • Design of the digital tasting catalogue
  • Advertising costs for promoting this event and participants
  • Cost of staff assisting during event.

Austrade requires payment upfront for all international events. The payment term is 7 days from invoice date and your place is not fully secured until the fee is paid.  

Please refer to the event Terms & Conditions for further detail. Non-payment by the applied deadline will result in the forfeit of your reserved place on the event.


This event is organised by Australian Trade and Investment Commission (Austrade). If you would like to discuss participating, please contact:

Pavlina Cilenti 
Business Development Manager,  Central Europe
Australian Trade and Investment Commission (Austrade)