Hong Kong Wine & Dine Festival is the flagship event of the Hong Kong Wine & Dine Month, held in late October every year. It is Hong Kong’s largest and most popular consumer-facing event which attracts over 144,000 attendees who come to enjoy the best wine and food from around the world.
Held against the picturesque Victoria Harbour skyline across 4 days, 2018 is the 10th anniversary of the Hong Kong Wine and Dine Festival, and with this being Wine Australia’s third year participating, Australia has cemented its position as a popular country precinct within the festival grounds.
In 2018, we are refreshing our presence to have a greater appeal to consumers, and to provide them with a fun and educational experience within our precinct. The Made Our Way Bar will be the central hub, with wines available to taste individually or in curated flights that will take consumers on a journey of discovery. Satellite bars will focus on the most popular varieties in Hong Kong from a regional perspective, and our finest wines from across the country will be on showcase at the Best of Australia booth in the Grand Pavilion.
With the support of the Australian Government’s $50 million Export and Regional Wine Support Package, Hong Kong Wine and Dine 2018 aims to engage consumers and develop a broader appreciation of Australian wine.