This event is a valuable sampling opportunity for participating wineries - consumers can taste their way around the world of wine, and have the opportunity to purchase samples at different price points or full-bottles to take away. This event allows wineries the opportunity to take the guess-work out of consumers’ choice of wine, and build consumers’ confidence in knowing what to buy. Consumers can also begin to build an affiliation with wineries and wine brands through the ability to get to know the stories and personalities behind the wine.
Participating wineries can also use this event as an opportunity to get direct feedback from consumers and observe consumer behaviour in relation to wine and wine selection.
With the support of the Australian Government’s $50 million Export and Regional Wine Support Package, Hong Kong Wine and Dine 2018 aims to engage consumers and develop a broader appreciation of Australian wine.
Participation options
Registrations for this event are now closed.
For further participation opportunities and exhibitor information please contact Anna Harvey asia@wineaustralia.com
Two options were available for participation. All submissions are subject to approval by Wine Australia and places are limited.
1. Wine submission with winery representative present at the event
| Description |
Maximise your presence at the event by sending a representative and pour and showcase your wines. Share a wine booth and capture the minds and tastebuds of the consumers as they explore the precinct. Whether your goal is by-the-bottle sales or getting as many consumers as possible to try your wines, this option is for you. Wineries with wine present in the Australia precinct also have the opportunity to nominate wines for the Grand Pavilion |
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Conditions |
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| Cost | Nil |
Additional opportunity
For wineries electing to send a representative, an additional opportunity exists to nominate one (1) SKU to showcase in the Grand Pavilion ‘Best of Australia’ booth.
The Grand Pavilion is an exclusive, indoor marquee at Hong Kong Wine and Dine, that houses the world's finest wines. With a very limited number of places available in the marquee, Wine Australia has secured a booth and will present the 'Best of Australia', showcasing the most premium wines from around the country.
Conditions:
- SKUs nominated must be available in market with importer/distributor details also submitted
- SKUs must have a minimum RRP of HK$900
- Wineries wishing to showcase wine in the Grand Pavilion must also have wine being presented in the general Australia precinct by a winery representative.
- Retail and token rebate conditions apply as above.
2. Wine submission with no winery representatives present at the event
| Description |
Have your wines showcased at the event without needing to send a representative into market. This option allows wineries a presence at the event with minimal investment required. Simply select a category below, submit up-to two of your wines and Wine Australia will look after the rest. Submission categories:
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| Conditions |
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| Cost | A$120/SKU ex GST |
Expressions of interest
Expressions of interest are now closed.
Wine Australia asked wine brands to lodge their interest in participating in this marketing activity. All Expressions of Interest (EOI) will be reviewed by Wine Australia to ensure each participating exhibitor meets criteria for participation. Once approved, you will be contacted to formally register your business. Full payment of the participation fee will be required at this time.
Expressions of Interest open: 25 July 2018
Expression of Interest close: 7 September 2018
This event was promoted to Australian wine businesses from 25 July 2018 via the Wine Australia website, marketing newsletters and direct regional communications.