Supply and demand: the state of play
The competitiveness of the Australian wine sector depends on the balance between supply and demand, both within Australia and globally. This section includes a number of reports that can assist growers and winemakers in determining the current state of play for Australian wine on the global and domestic markets. Go straight to report listing
Overview:
Strong demand for Australian wine overseas is putting short-term pressure on supply, but competition among wine producing countries is increasing in a context of declining global demand
Reports on wine supply and demand
The Australian wine sector state of play provides an overview of market conditions for Australian wine, including global economic indicators, global supply and demand and Australian supply, demand and consumer trends.
The Economic Contribution of the Australian Wine Sector describes the economic activity associated with grape growing in vineyards and wine production, and extends to the economic activity from wine related tourism. The Australian wine sector is estimated to contribute over $45 million annually to the Australian economy.
The Global Wine Supply Monitor provides half-yearly updates on the global winegrape harvest for the latest vintage and corresponding global wine consumption (demand) to give an analysis of the global supply-demand position. The information is obtained from the OIV World Vitiviniculture reports.
Reports listing
Restricted to levy payers and wine exporters. Some reports are available for purchase - find out more
Australian wine: Production, sales and inventory report
Latest update: 21 Nov 2023The Australian Wine: Production Sales and Inventory Report presents the results of the annual Wine Production, Sales and Inventory Survey, conducted by Wine Australia. While the data accounts for a substantial share of the Australian wine production and sales, it is not representative of smaller wine business models and is likely to under-state the average sales value for the whole wine sector.
The report aims to provide an overview of the current supply and demand situation for Australian wine.
View moreGlobal wine supply monitor
Latest update: 07 Aug 2023The global wine supply monitor offers a snapshot of global wine production, including historical volumes for the top eight producing countries, as well as analysis on this year’s vintage.
View moreGlobal wine production competitor analysis
Latest update: 02 Nov 2021The Global Wine Production Competitor Analysis report is a high-level overview of the main wine producing countries in the world: Italy, France, Spain, USA, South Africa, Argentina and Chile. It pulls together information from various data sources to summarise the profile of these countries as wine producers and exporters, and how they are positioned relative to Australia in key export markets.
View moreAustralian wine sector state of play
Latest update: 05 Nov 2019A comprehensive presentation for the Australian wine sector, combining data from multiple sources to give an overview of supply and demand factors that impact the global wine market.
View moreAustralian wine's economic contribution
Latest update: 16 Oct 2019This report is an economic impact assessment of the wine sector’s direct and flow-on contribution to the Australian economy. It was prepared for Wine Australia.
View moreFurther reading
