Supply and demand: the state of play

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The competitiveness of the Australian wine sector depends on the balance between supply and demand, both within Australia and globally. This section includes a number of reports that can assist growers and winemakers in determining the current state of play for Australian wine on the global and domestic markets. Go straight to report listing

Overview:

Strong demand for Australian wine overseas is putting short-term pressure on supply, but competition among wine producing countries is increasing in a context of declining global demand

Reports on wine supply and demand

The Australian wine sector state of play provides an overview of market conditions for Australian wine, including global economic indicators, global supply and demand and Australian supply, demand and consumer trends.

The Economic Contribution of the Australian Wine Sector describes the economic activity associated with grape growing in vineyards and wine production, and extends to the economic activity from wine related tourism. The Australian wine sector is estimated to contribute over $45 million annually to the Australian economy.

The Global Wine Supply Monitor provides half-yearly updates on the global winegrape harvest for the latest vintage and corresponding global wine consumption (demand) to give an analysis of the global supply-demand position. The information is obtained from the OIV World Vitiviniculture reports.

Reports listing

Restricted to levy payers and wine exporters. Some reports are available for purchase - find out more


Australian wine sector state of play

Latest update: 15 Oct 2019 

A comprehensive presentation for the Australian wine sector, combining data from multiple sources to give an overview of supply and demand factors that impact the global wine market.

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Australian wine's economic contribution

Latest update: 16 Oct 2019

This report is an economic impact assessment of the wine sector’s direct and flow-on contribution to the Australian economy. It was prepared for Wine Australia.

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Global wine supply monitor

Latest update: 06 Feb 2019

The global wine supply monitor offers a snapshot of global wine production, including historical volumes for the top eight producing countries, as well as analysis on this year’s vintage.

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Further reading

Market bulletins
Short articles published weekly providing the latest statistics on export markets, varieties and other topics of interest to exporters and winemakers.
Market insights and tools
Our Market Insights tools are tailored for potential and current Australian wine exporters to assist with strategic business planning decisions.
Growing wine exports
Wine businesses looking to grow their wine exports in target markets can now register for the Growing Wine Exports workshops and online learning.
Research and development
Wine Australia invests in and directs research, development and extension to support a competitive Australian wine sector.

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

Levy payers/exporters
Non-levy payers/exporters
Find out what you can purchase

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

Levy payers/exporters
Update your account details
Non-levy payers/exporters
Find out what you can purchase