Grapegrowing, winemaking and wine-related tourism contributes $51.3 billion to the Australian economy and supports more than 200,000 jobs, according to the Economic Contribution of the Australian Wine Sector 2025 report released by Wine Australia today.
Thanks to funding from the Australian Government, Australian winegrape growers are set to benefit from commercialisation of an infield monitoring system that informs growers in real-time whether the smoke from a bushfire or controlled burns is likely to taint their winegrapes.
Some of life’s best memories aren’t planned. They’re created over a spontaneous catch up with mates, a long Sunday lunch, or a backyard BBQ where the conversation flows. Whatever the occasion, there’s an Australian wine to fit the moments that matter. As part of a new campaign bringing Australian wine to more occasions, this competition is inviting Aussies to share the meaningful moments they enjoy with a glass of local wine.
A fresh new message is inviting Australians to see wine differently. Not only as something for celebrations and more formal occasions, but as something to share alongside the smaller, unscripted moments too. Australian wine is made for the moments that matter, and whatever the occasion, there’s no need to look further than Australian because ‘We make a wine for that.’
In the 12 months ended June 2025, Australian wine exports increased by 13 per cent in value to $2.48 billion and 3 per cent in volume to 639 million litres, according to Wine Australia’s Export Report released today. The average value of exports increased by 10 per cent to $3.88 per litre Free on Board (FOB).
From a global perspective, mainland China has cemented its position as one of the top wine import markets over the past five years, sitting at fourth place by 2018, behind Germany, the United Kingdom and the United States of America. Only 10 years ago, China was sitting in 15th place.
This China Market Bulletin explores where the growth is coming from, what it means for the broader industry and the opportunities and challenges ahead in one of our most significant export markets.
Since the removal of import duties on Australian bottled wine in late March 2024, Australian wine exports have surged to mainland China. This bulletin provides an update on the latest export results for Australian wine and a look at significant trends in the overall wine market in mainland China.
In this Bulletin, we discuss what has changed in mainland China's wine market since the duties were imposed on Australian wine in 2020 and where the potential opportunities are for Australian wine that businesses should consider when building their export strategies.
November 2019 is a busy month for Australian wine in China, with major events set to highlight Australia’s fine wine credentials. This week, the Market Bulletin looks at how Australia’s exports are performing in the mainland China market.
It can be a little daunting for first-time exporters to know where to find information about different export markets and how to determine the markets and price points that best suit their products.