‘Growing Wine Tourism’ wins at Wine Industry IMPACT Awards
Last updated 18 Oct 2019

The team behind Wine Australia’s Growing Wine Tourism program has won a Wine Industry IMPACT Award for building the capability and competitiveness of Australian wine producers.

$45.5 billion contribution supports healthy regions and jobs
Last updated 16 Oct 2019

Australia’s grapegrowers, winemakers and wine tourism operators contribute $45.5 billion to the Australian economy and the sector supports 163,790 direct and indirect full- and part-time jobs, according to an independent economic report produced by AgEconPlus released today by Wine Australia.

Direct-to-consumer wine sales grow 9 per cent to reach $1 billion
Last updated 08 Oct 2019

DTC accounted for an estimated 17 per cent of total Australian wine sales value, significantly over-indexing in value compared with its volume share of 3 per cent, according to the Cellar Door and Direct-to-Consumer report 2019, published today by Wine Australia.

Growing Wine Exports workshops are Tasmania-bound
Last updated 27 Sep 2019

Tasmanian wine businesses looking to grow their wine exports are being offered new tools, insights and strategies to solidify wine sales in target markets.

Australian Government grants help promote Barossa wine at home and abroad
Last updated 25 Sep 2019

The Barossa wine community has shared in more than $470,000 in Australian Government grants to promote Barossa wine in China and USA markets and attract more international tourists to their wine region.

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Wine sector shown as a pace-setter for climate mitigation at Porto Conference
Last updated 07 Jun 2019

Earlier this year, hundreds of wine sector representatives from around the globe gathered to discuss how to tackle the immediate impact of climate change and how to plan for the future at the second Climate Change Leadership conference in Porto, Portugal.

Calling all USA exporters – Aussie Wine Month marketing funds available
Last updated 03 Apr 2019

Wine Australia is liaising with wholesalers across the USA to secure marketing activities leading up to Aussie Wine Month.

USA market update
Last updated 13 Feb 2019

The United States of America is the world’s biggest wine market. According to Shanken’s Impact Databank, 327 million cases of wine were consumed in the USA in 2017. The International Wine and Spirits Record has forecast the USA market to grow by an additional 20 million cases by 2022, with the growth coming at the premium end of the market.

Travel bursary applications close 6 April
Last updated 05 Mar 2018

Wine Australia is inviting applications for its travel bursaries, for travel commencing between 1 July and 31 December 2018.

North America gears up to delight trade and media at ‘Australia Up Close’ Roadshow
Last updated 24 May 2017

More than 200 Australian wines from 74 wineries across 35 regions will be showcased to trade and media in the United States (US) and Canada through Wine Australia’s ‘Australia Up Close’ Roadshow.

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Fast facts on the Far From Ordinary cities on the USA Roadshow
Last updated 10 Sep 2019

In an unprecedented show of support for the wine market in the United States of America (USA), the largest-ever promotion of Australian wine in the USA will commence on 17 September 2019, with more than 100 Australian wine exhibitors showcasing 193 Australian wine brands to thousands of trade and consumers across 6 American cities.  

Exploring the research that will underpin the largest Australian wine promotion ever held in the USA
Last updated 03 Sep 2019

Wine Opinions’ five-year trade and consumer research program (funded by Wine Australia) is now complete, and the final year report has revealed the key areas that should be a focus for Australian wine promotion in the United States of America (USA).

Embracing the evolution in the USA market
Last updated 02 Apr 2019

The latest research with the trade in the United States of America (USA) points to how Australian wine can grow its share of the premium segment of world’s largest wine market.

Disrupting the three-tier distribution system: new routes to the USA market
Last updated 27 Nov 2018

Consolidation within the United States of America’s three-tier distribution system has increased the barriers to entry for small- to medium-sized producers wishing to successfully sell their wine in the world’s largest wine market. However, with the growth of online wine sales, new opportunities are becoming available for producers who are willing to explore and invest in new routes to market.

Changing USA consumption driven by trend of premiumisation and change
Last updated 22 May 2018

More people in the United States of America (USA) are drinking wine and Euromonitor International expects this trend to continue, predicting that the nation’s wine market will grow 1.2 per cent a year to 2022.

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Aussie Wine Month announcement

15 February 2018

Wine Australia regularly reviews the impact of our activities and, following this review, we won’t be coordinating Aussie Wine Month in the future. While Aussie Wine Month generated a lot of enthusiasm about promoting and enjoying exceptional Australian wine domestically, we are focusing our resources on growing Australian wine exports to our key markets and maximising opportunities internationally to gain positive outcomes for Australian wine.

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