News

The team behind Wine Australia’s Growing Wine Tourism program has won a Wine Industry IMPACT Award for building the capability and competitiveness of Australian wine producers.

Australia’s grapegrowers, winemakers and wine tourism operators contribute $45.5 billion to the Australian economy and the sector supports 163,790 direct and indirect full- and part-time jobs, according to an independent economic report produced by AgEconPlus released today by Wine Australia.

DTC accounted for an estimated 17 per cent of total Australian wine sales value, significantly over-indexing in value compared with its volume share of 3 per cent, according to the Cellar Door and Direct-to-Consumer report 2019, published today by Wine Australia.

Tasmanian wine businesses looking to grow their wine exports are being offered new tools, insights and strategies to solidify wine sales in target markets.

The Barossa wine community has shared in more than $470,000 in Australian Government grants to promote Barossa wine in China and USA markets and attract more international tourists to their wine region.

Wine businesses are increasingly recognising the value of direct-to-consumer (DTC) wine sales, with this channel reaching an estimated $1 billion in 2018–19, driven by year-on-year value growth of 9 per cent.

Australian consumers are reasonably patriotic in their wine choices, with 82 per cent of wine consumed in Australia coming from Australian wine brands. However, wine imports from international competitors are on the rise. The volume of imported wine entering Australia hit 100 million litres for the first time in 2018–19.

Depending on your time zone, today or tomorrow is International Cabernet Day (#CabernetDay), and Australians have reason to celebrate. 

Prosecco is on the rise in Australia. The 2019 National Vintage Report released in July highlights the growth in production of Prosecco grapes in Australia as the sector responds to increased demand for Prosecco wines.

Australia exports around two-thirds of its wine production and most of the remaining one-third is sold in the domestic market through alcohol retailers. Wine sold directly to consumers only makes up around 10 per cent of the total volume of domestic sales; however, this statistic does not do justice to the value and profitability of the direct-to-consumer (DTC) sales channel.