‘Growing Wine Tourism’ wins at Wine Industry IMPACT Awards
Last updated 18 Oct 2019

The team behind Wine Australia’s Growing Wine Tourism program has won a Wine Industry IMPACT Award for building the capability and competitiveness of Australian wine producers.

$45.5 billion contribution supports healthy regions and jobs
Last updated 16 Oct 2019

Australia’s grapegrowers, winemakers and wine tourism operators contribute $45.5 billion to the Australian economy and the sector supports 163,790 direct and indirect full- and part-time jobs, according to an independent economic report produced by AgEconPlus released today by Wine Australia.

Direct-to-consumer wine sales grow 9 per cent to reach $1 billion
Last updated 08 Oct 2019

DTC accounted for an estimated 17 per cent of total Australian wine sales value, significantly over-indexing in value compared with its volume share of 3 per cent, according to the Cellar Door and Direct-to-Consumer report 2019, published today by Wine Australia.

Growing Wine Exports workshops are Tasmania-bound
Last updated 27 Sep 2019

Tasmanian wine businesses looking to grow their wine exports are being offered new tools, insights and strategies to solidify wine sales in target markets.

Australian Government grants help promote Barossa wine at home and abroad
Last updated 25 Sep 2019

The Barossa wine community has shared in more than $470,000 in Australian Government grants to promote Barossa wine in China and USA markets and attract more international tourists to their wine region.

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Latest articles
China market update
Last updated 01 May 2019

From a global perspective, mainland China has cemented its position as one of the top wine import markets over the past five years, sitting at fourth place by 2018, behind Germany, the United Kingdom and the United States of America. Only 10 years ago, China was sitting in 15th place.

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Latest market bulletins
Useful tips to gather insights on the China wine market
Last updated 17 Sep 2019

It can be a little daunting for first-time exporters to know where to find information about different export markets and how to determine the markets and price points that best suit their products.

China Roadshow: Fast facts on Tianjin, Hangzhou, Kunming and Shenzhen
Last updated 21 May 2019

Now in its eighth year, the China Roadshow 2019 will be engaging a wide variety of wine buyers in a mini trade-fair, master classes and a new-to-market program. The eight-day journey will have Australian wine exhibitors cover 5000 kilometres as they travel across mainland China.

Increasing demand for quality wines in China
Last updated 30 Jan 2019

China has played the dominant role in the growth of Australian wine exports summarised in the preceding market bulletin 2018: An impressive year for Australian exports, but China’s thirst for imported wine has not been limited to Australia.

The rise of China’s online wine market
Last updated 13 Nov 2018

China is undoubtedly the most progressive nation when it comes to embracing e-commerce, not only providing alternative distribution avenues for Australian wine sales, but also more direct ways of promoting Australian wine

China Roadshow: Fast facts on Shenyang, Jinan, Wuhan and Shanghai
Last updated 05 Jun 2018

The China Roadshow has been an annual activity hosted by Wine Australia since 2012. The tour visits one tier one city and three from lower tier cities (how tiers are distinguished).

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Aussie Wine Month announcement

15 February 2018

Wine Australia regularly reviews the impact of our activities and, following this review, we won’t be coordinating Aussie Wine Month in the future. While Aussie Wine Month generated a lot of enthusiasm about promoting and enjoying exceptional Australian wine domestically, we are focusing our resources on growing Australian wine exports to our key markets and maximising opportunities internationally to gain positive outcomes for Australian wine.

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