Wine Australia and University of Adelaide sign multi-million-dollar partnership
Last updated 11 Dec 2018

Wine Australia and the University of Adelaide have signed a four-year, multi-million-dollar agreement to support and stimulate longer term strategic wine research and development that will enable the Australian grape and wine sector to benefit from world-leading innovation.

Wine Australia protects export reputation
Last updated 26 Nov 2018

Wine Australia has cancelled the export licence held by Mayfield Family Wines Pty Ltd, operating out of the Riverland.

New technology to track grape development for better harvest
Last updated 22 Nov 2018

Measuring and tracking the development of grapes in the vineyard is now easier – thanks to a mobile phone app developed by the National Wine and Grape Industry Centre (NWGIC) and funded by Wine Australia.

NSW secures $2 million boost for international wine tourism
Last updated 05 Nov 2018

The New South Wales wine sector will benefit from a $2 million marketing campaign aimed at boosting international visits to the state’s wine regions, thanks to support from the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package) and the New South Wales Government.

Australian cellar door survey shines light on direct wine sale opportunities
Last updated 30 Oct 2018

Opportunities to increase direct-to-consumer sales (DTC) through paid tastings, food and wine pairings and enhanced wine tourism experiences are among the key findings of Wine Australia’s first cellar door and direct-to-consumer survey.

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The rise of China’s online wine market
Last updated 13 Nov 2018

China is undoubtedly the most progressive nation when it comes to embracing e-commerce, not only providing alternative distribution avenues for Australian wine sales, but also more direct ways of promoting Australian wine

China Roadshow: Fast facts on Shenyang, Jinan, Wuhan and Shanghai
Last updated 05 Jun 2018

The China Roadshow has been an annual activity hosted by Wine Australia since 2012. The tour visits one tier one city and three from lower tier cities (how tiers are distinguished).

Chengdu shows gastronomical potential
Last updated 20 Mar 2018

Mainland China is Australia’s largest destination for wine exports with shipments valued at $850 million in 2017.

Greater China – opportunity for Chardonnay?
Last updated 03 Oct 2017

Historically, white wine has had very little presence in China. However, the latest export figures and consumer research shows that white wine is gaining traction in China, presenting growth opportunities for Australia’s major white variety, Chardonnay.

Can the wine sector learn from Starbucks?
Last updated 22 Aug 2017

To help understand the opportunity for Australian wine in mainland China, this week’s Market Bulletin looks at data from the multi-national chain Starbucks. Coffee is a complementary good to wine, as it shares consumers and attributes. Therefore, where Starbucks operates, wine consumers should also be present.

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Aussie Wine Month announcement

15 February 2018

Wine Australia regularly reviews the impact of our activities and, following this review, we won’t be coordinating Aussie Wine Month in the future. While Aussie Wine Month generated a lot of enthusiasm about promoting and enjoying exceptional Australian wine domestically, we are focusing our resources on growing Australian wine exports to our key markets and maximising opportunities internationally to gain positive outcomes for Australian wine.