Photo: Ewen Bell / Wine Australia

Business in China

Get "China-ready" for China Roadshow 2019

Useful resources and tools  

Note from David Lucas, Wine Australias's Regional Manager North Asia: 

On behalf of everyone at Wine Australia, we look forward to hosting you during the upcoming 2019 China Roadshow. 

We have put together the below resources to further prepare you to do business in China.  These materials, tools and recommended events cover some of the key topics you are likely to come into contact with, so please do take the time to have a read.    

The Roadshow is an exciting opportunity for wineries across Australia to exhibit their brands and network to build important relationships with Chinese counterparts.  

There is no single formula to success in China, however the investment of time and an increased presence is necessary to achieve lasting, profitable results. We hope that the Roadshow will assist you in building these relationships and enhance competitiveness and awareness required to cut through the China Market. 

The Chinese consumer is rapidly developing an interest in Australian wine, especially the people, places and processes that make an Australian wine brand unique. The 10-day program has been designed to give you the opportunities to showcase what Australian wine has to offer, through tailored tasting events, networking opportunities and media exposure.

I look forward to working with many of you.  

Safe travels and see you in China! 

David Lucas

RGM, North Asia  

Useful resources and tools

 China Roadshow 2019 City Snapshots  

To get into the spirit of the Roadshow, this document provides some fast facts about each of the cities.

 China Market data - a summary

Including market characteristics, volume demand, Australian wine exports to China as well as quick figures on China province markets.

 WeChat 101

Tips and tricks on how to utilise China's number one social platform as a marketing tool. 

 Securing your IP in China

From IP Australia, tips for Australian wine companies looking to secure their IP and create a brand protection strategy in China. 

 Video: Export Readiness Check (2018)

Presented by Ben Giles, Senior Export Adviser, Austrade

 Video: Exporting to China: The Tips and the Traps (2018)

Presented by Rachel Triggs, General Counsel, Wine Australia

 Video: Negotiating with Chinese Wine Buyers (2018)

Presented by Jing Cao, Managing Director, Chinese Language & Cultural Advice

 Video: Promotion and Pricing in China (2018)

Presented by David Lucas, Regoinal General Manager - North Asia, Wine Australia

FAQs for Exhibitors participating in China Roadshow 2019   

21 May 2019
Add to calendar
Shangri-La Tianjin, 328 Haihe East Road, Tianjin
View on Google Maps

Quick facts about China
For more information see the Market Explorer

934.0M - Adult population in 2015 (20-64 years of age)
51.6M of the adult population drink wine
30.0% of these drink Australian wine
39.8% of grape wine consumed is imported
Australian origin represents 18.9% of all grape wine imports
66.2% on-premise vs 33.8% off-premise
Growing Wine Exports
- Workshops
For new and experienced exporters, Growing Wine Exports is a practical skills development program delivered through regional workshops and working sessions.
Register now
Market Explorer

The Market Explorer is an online tool that enables future and current exporters of Australian wine to analyse market data to help inform strategic planning.
Go to tool
23 May 2019
Add to calendar
Grand Hyatt Hangzhou, 28 Hu Bin Road, Hangzhou Zhejiang
View on Google Maps

Quick facts about China
For more information see the Market Explorer

934.0M - Adult population in 2015 (20-64 years of age)
51.6M of the adult population drink wine
30.0% of these drink Australian wine
39.8% of grape wine consumed is imported
Australian origin represents 18.9% of all grape wine imports
66.2% on-premise vs 33.8% off-premise
Growing Wine Exports
- Workshops
For new and experienced exporters, Growing Wine Exports is a practical skills development program delivered through regional workshops and working sessions.
Register now
Market Explorer

The Market Explorer is an online tool that enables future and current exporters of Australian wine to analyse market data to help inform strategic planning.
Go to tool
27 May 2019
Add to calendar
Wanda Vista Kunming, No.888 Qianxing Road, Xishan Qu, Kunming Shi, Yunnan
View on Google Maps

Quick facts about China
For more information see the Market Explorer

934.0M - Adult population in 2015 (20-64 years of age)
51.6M of the adult population drink wine
30.0% of these drink Australian wine
39.8% of grape wine consumed is imported
Australian origin represents 18.9% of all grape wine imports
66.2% on-premise vs 33.8% off-premise
Growing Wine Exports
- Workshops
For new and experienced exporters, Growing Wine Exports is a practical skills development program delivered through regional workshops and working sessions.
Register now
Market Explorer

The Market Explorer is an online tool that enables future and current exporters of Australian wine to analyse market data to help inform strategic planning.
Go to tool
29 May 2019
Add to calendar
Hilton Shenzhen Shekou Nanhai, 1177 Wanghai Rd, Nanshan Qu, Shenzhen Shi, Guangdong Sheng
View on Google Maps

Quick facts about China
For more information see the Market Explorer

934.0M - Adult population in 2015 (20-64 years of age)
51.6M of the adult population drink wine
30.0% of these drink Australian wine
39.8% of grape wine consumed is imported
Australian origin represents 18.9% of all grape wine imports
66.2% on-premise vs 33.8% off-premise
Growing Wine Exports
- Workshops
For new and experienced exporters, Growing Wine Exports is a practical skills development program delivered through regional workshops and working sessions.
Register now
Market Explorer

The Market Explorer is an online tool that enables future and current exporters of Australian wine to analyse market data to help inform strategic planning.
Go to tool