Photo: Andre Castellucci / Wine Australia

Exhibit at China Roadshow 2019

21 - 29 May 2019 Tianjin, Hangzhou, Kunming, Shenzhen Trade, media & educators Attend
Event finished
21 - 29 May 2019
Details &
registration
Tianjin, Hangzhou, Kunming, Shenzhen
Trade, media & educators
Event finished
Attend

This page provides information for exhibitors participating in the China Roadshow 2019. Please be sure to check back here regularly as more information will be posted here regularly to assist you.

The annual China Roadshow offers Australian wineries an opportunity to connect with influential Chinese importers, distributors, wholesalers and media to drive awareness and increase export sales of Australian wine. In 2019, the China Roadshow will travel to three Tier 2 cities, Tianjin, Hangzhou and Kunming and one Tier 1 city, Shenzhen. Wine Australia and its partners aim to attract 4,000 delegates in 2019, from importers, distributors, wholesalers, sommeliers, buyers, media, influencers and VIP consumers.

Wine businesses and brands participating in China Roadshow 2019 can be found here.

Participating in this event may help you and your brand:
  • Find an importer
  • Generate new business leads – on-premise
  • Generate new business leads – off-premise
  • Network with influential trade    
  • Reach consumers

 

Expressions of interest & registrations

We are no longer taking expressions of interest or registrations for China Roadshow 2019. This event was promoted to Australian wine businesses from 17 April 2018 via the Wine Australia website, marketing newsletters and regional communications.

Expressions of Interest opened: 17 April 2018    
Expression of Interest closed: 5pm (AEDT), 2 November 2018
Registrations closed: 30 December 2018

Terms & Conditions and Special Conditions for China Roadshow 2019 participation.

Social media and WeChat

We have created a private group to assist all companies participating in the event. It's highly recommended you join this discussion group to stay up to date with news and announcements in real time. The Wine Australia crew will use this WeChat group once on-ground China to communicate with all Exhibitors.

To request the QR code to join this group, please email chinalogistics@wineaustralia.com

Exhibitor enquiries

If your query is more general in nature, we suggest firstly reviewing our FAQs below.

If this doesn't answer your query, please email us at chinalogistics@wineaustralia.com

 

Important downloads

Logistics info pack
Download everything you'll need for China Roadshow wine logistics, including case labels.
Download
Travel handbook
This handbook contains the proposed travel plan for the Roadshow, including flights, accommodation and call times per city.
Download
21 May 2019
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Shangri-La Tianjin, 328 Haihe East Road, Tianjin
View on Google Maps

Exhibitor activities in Tianjin

Exhibitor Market Briefing and China Roadshow 2019 Welcome Dinner 20 May 2019

Shangri-La Tianjin

Briefing: 6:00pm - 6:30pm in Junior Ballroom, Level 2

Dinner: 6:30pm - 9:30pm in Junior Ballroom Terrace, Level 2​

To register for both the Market Briefing and the Welcome Dinner, this complimentary activity, please click here to secure your pass. 2 passes per Exhibitor.

Australian Wine Discovered Lounge 

1:00pm - 6:00pm, 21 May 2019

Shangri-La Tianjin - Grand Ballroom Foyer, Level 2

Exhibitor program

Download the exhibitor program overview.

Download
23 May 2019
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Grand Hyatt Hangzhou, 28 Hu Bin Road, Hangzhou Zhejiang
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Exhibitor activities in Hangzhou

Australian Wine Discovered Lounge 

1:00pm - 6:00pm. 23 May 2019

Grand Hyatt Hangzhou - Grand Ballroom Foyer, Level B1

Exhibitor & Wine Australia Team Dinner (UPA)

7:30pm - 9:30pm, 23 May 2019

Relaxed local restaurant (TBC) 

What's Behind the Name? An Alibaba Group HQ Tour 

09:15am – 1:00pm, 24 May 2019

Meet in Grand Hyatt Hangzhou foyer. 

To register for this complimentary activity, please click here to secure your pass. 1 pass per Exhibitor.

Exhibitor program

Download the exhibitor program overview.

Download
27 May 2019
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Wanda Vista Kunming, No.888 Qianxing Road, Xishan Qu, Kunming Shi, Yunnan
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Exhibitor activities in Kunming

Australian Wine Discovered Lounge 

1:00pm - 6:00pm, 27 May 2019

Wanda Vista Kunming - Grand Ballroom Foyer, Level 3

Exhibitor & Wine Australia Team Dinner (UPA)

7:30pm - 9:30pm, 27 May 2019

Relaxed local restaurant (TBC) 

Exhibitor program

Download the exhibitor program overview.

Download
29 May 2019
Add to calendar
Hilton Shenzhen Shekou Nanhai, 1177 Wanghai Rd, Nanshan Qu, Shenzhen Shi, Guangdong Sheng
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Exhibitor activities in Shenzhen

Australian Wine Discovered Lounge 

1:00pm - 6:00pm, 29 May 2019

Hilton Shenzhen Shekou Nanhai - Seaworld Grand Ballroom Foyer, Level 1

China Roadshow 2019 Closing Event 

7:30pm - 10:30pm, 29 May 2019

Venue TBA. Invitation only.

Exhibitor program

Download the exhibitor program overview.

Download

For Australian wine brands, the China Roadshow 2019 will provide the opportunity to:

  • network with important Chinese importers and media, generating genuine and valuable business leads.
  • tell their wine story, while helping drive category awareness of Australian wine in China.
  • showcase premium Australian wines, both current brands in the mainland China market or new-to-market brands.
  • cultivate a deeper understanding of China’s retail landscape and business culture, and
  • participate in traditional and new media opportunities, helping further promote Australian wine.

Frequently asked questions

General

Q
What do I get for my investment?
A
  • A/V equipment       
  • Event management by Wine Australia
  • Exhibitor space
  • Glassware
  • Marketing materials
  • Photography   
  • Public relations and social media support by Wine Australia
  • Signage (with winery brand name only)    
  • Spittoons
  • Wine delivery/transport costs (after custom clearance, from warehouse in China that is appointed by Wine Australia, to all the city venues)
Q
What is the selection criteria for masterclass and peripheral event wine selection?

Exhibitor queries

Q
Do I need a Visa for China?
A

All Australians travelling to China require a visa. It is recommended that you apply for a Business Visa (M) about one month before your intended date of entry into China but not earlier than three months prior.

A ‘Letter of Invitation’ from Wine Australia inviting you to do business in China is required as part of your visa application. You can request your visa invitation letter from Wine Australia's China Office by completing this form.

Useful Resources
Q
Can Wine Australia assist me with sourcing a translator in each city to assist me during the trade tasting?
A

We can assist in sourcing you an translator to work with in each city. Please fill out your details in the form below, and select which cities you require a translator no later than 12th April.

Booking arrangements will be managed on your behalf, however all invoicing will be between you and the translation provider. The cost per city for a translator is to be confirmed, however budgeting approx. RMB800 per day (10:00am - 6:00pm) should suffice.

Request a translator

Wine logistics

Q
How many bottles of each SKU should I be sending to showcase on my booth?
A

We recommend 4 bottles per SKU per city for the free-pour tasting exhibition. 

 

Q
What is the delivery deadline of my stock to the shipping warehouse in Australia?
A

8th March 2019

Q
Can I send stock that is already in China to the events?
A

Wine Australia is consolidating stock in Qingdao with Hellmann Logistics. All information on this will be provided to those who selected to deliver their wines to Qingdao. If you need further information, please email: chinalogistics@wineaustralia.com

Delivery deadline to have all your in-market wine to the China warehouse is 15 April 2019.

Q
What are the arrangements for removing left-over wines after each event?
A

All exhibitors are responsible for their left-over wine in each city. We recommend you gift or take with you any unopened bottles. Any bottles left in the exhibition space at the end of the day will be disposed of.

Exhibitor stand

Q
Can I bring along additional marketing materials to support my presence and booth?
A

No, please do not bring along any additional marketing materials. Wine Australia is creating marketing collateral and signage for each city.

The only items that will be accepted are flyers or tasting notes or if you have an iPad or tablet you wish to display on your table.

Q
How much branding will be on my booth?
A

A banner with the winery brand name will be standing behind each exhibiting table.

Q
When should I unpack my wines and set up my booth?
A

In each city on the tour, the Wine Australia crew will hold a mandatory exhibitor event briefing at 11am, then you’ll have time to unpack your wines and set up. At 12:30pm lunch will be served in a break out room for you. Only 2 tickets per Exhibitor table will be given out for complimentary lunch.

You will be required to be back at your table by 1:15pm, ready for doors at 1:30pm sharp.

Q
Do I need to bring spittoons and ice buckets?
A

No. Necessary tasting facilities such as clean glasses, spittoons, ice-buckets and ice will be prepared by Wine Australia and venues.

Travel and accomodation

Q
What are the travel and accommodation recommendations for Exhibitors travelling on the roadshow?
A

All Exhibitors travelling as part of the roadshow should align to the information supplied in the below Travel Handbook. This has been put together with your key call times per city in mind, as well as considering down time whilst you travel, where possible. It is recommended that you work very closely to this proposed plan to ensure you are where you need to be in a timely manner.

Download the Travel Handbook