This page provides information for exhibitors participating in the China Roadshow 2019. Please be sure to check back here regularly as more information will be posted here regularly to assist you.
The annual China Roadshow offers Australian wineries an opportunity to connect with influential Chinese importers, distributors, wholesalers and media to drive awareness and increase export sales of Australian wine. In 2019, the China Roadshow will travel to three Tier 2 cities, Tianjin, Hangzhou and Kunming and one Tier 1 city, Shenzhen. Wine Australia and its partners aim to attract 4,000 delegates in 2019, from importers, distributors, wholesalers, sommeliers, buyers, media, influencers and VIP consumers.
Wine businesses and brands participating in China Roadshow 2019 can be found here.
Participating in this event may help you and your brand:
- Find an importer
- Generate new business leads – on-premise
- Generate new business leads – off-premise
- Network with influential trade
- Reach consumers
Expressions of interest & registrations
We are no longer taking expressions of interest or registrations for China Roadshow 2019. This event was promoted to Australian wine businesses from 17 April 2018 via the Wine Australia website, marketing newsletters and regional communications.
Expressions of Interest opened: 17 April 2018
Expression of Interest closed: 5pm (AEDT), 2 November 2018
Registrations closed: 30 December 2018
Terms & Conditions and Special Conditions for China Roadshow 2019 participation.
Social media and WeChat
We have created a private group to assist all companies participating in the event. It's highly recommended you join this discussion group to stay up to date with news and announcements in real time. The Wine Australia crew will use this WeChat group once on-ground China to communicate with all Exhibitors.
To request the QR code to join this group, please email chinalogistics@wineaustralia.com
Exhibitor enquiries
If your query is more general in nature, we suggest firstly reviewing our FAQs below.
If this doesn't answer your query, please email us at chinalogistics@wineaustralia.com
Exhibitor activities in Tianjin
Exhibitor Market Briefing and China Roadshow 2019 Welcome Dinner 20 May 2019
Shangri-La Tianjin
Briefing: 6:00pm - 6:30pm in Junior Ballroom, Level 2
Dinner: 6:30pm - 9:30pm in Junior Ballroom Terrace, Level 2
To register for both the Market Briefing and the Welcome Dinner, this complimentary activity, please click here to secure your pass. 2 passes per Exhibitor.
Australian Wine Discovered Lounge
1:00pm - 6:00pm, 21 May 2019
Shangri-La Tianjin - Grand Ballroom Foyer, Level 2
Exhibitor program
Download the exhibitor program overview.
DownloadExhibitor activities in Hangzhou
Australian Wine Discovered Lounge
1:00pm - 6:00pm. 23 May 2019
Grand Hyatt Hangzhou - Grand Ballroom Foyer, Level B1
Exhibitor & Wine Australia Team Dinner (UPA)
7:30pm - 9:30pm, 23 May 2019
Relaxed local restaurant (TBC)
What's Behind the Name? An Alibaba Group HQ Tour
09:15am – 1:00pm, 24 May 2019
Meet in Grand Hyatt Hangzhou foyer.
To register for this complimentary activity, please click here to secure your pass. 1 pass per Exhibitor.
Exhibitor program
Download the exhibitor program overview.
DownloadExhibitor activities in Kunming
Australian Wine Discovered Lounge
1:00pm - 6:00pm, 27 May 2019
Wanda Vista Kunming - Grand Ballroom Foyer, Level 3
Exhibitor & Wine Australia Team Dinner (UPA)
7:30pm - 9:30pm, 27 May 2019
Relaxed local restaurant (TBC)
Exhibitor program
Download the exhibitor program overview.
DownloadExhibitor activities in Shenzhen
Australian Wine Discovered Lounge
1:00pm - 6:00pm, 29 May 2019
Hilton Shenzhen Shekou Nanhai - Seaworld Grand Ballroom Foyer, Level 1
China Roadshow 2019 Closing Event
7:30pm - 10:30pm, 29 May 2019
Venue TBA. Invitation only.
Exhibitor program
Download the exhibitor program overview.
DownloadFor Australian wine brands, the China Roadshow 2019 will provide the opportunity to:
- network with important Chinese importers and media, generating genuine and valuable business leads.
- tell their wine story, while helping drive category awareness of Australian wine in China.
- showcase premium Australian wines, both current brands in the mainland China market or new-to-market brands.
- cultivate a deeper understanding of China’s retail landscape and business culture, and
- participate in traditional and new media opportunities, helping further promote Australian wine.