Photo: Kimberley Low / Wine Australia
Photo: Kimberley Low / Wine Australia

Wine businesses looking to develop bookable and commissionable wine tourism products and experiences for international tourists can now register for the Growing Wine Tourism workshops and webinars.

Wine Australia has partnered with the Australian Tourism Export Council (ATEC) to deliver the program in conjunction with Fastrak Asian Solutions and Wine Tourism Australia, as part of the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package).

The two-day workshops and six-part webinar series are practical, wine-specific and heavily subsidised by the $50m Package, offering tools, strategies and case studies to help attract more international tourists to your business.

Download Growing Wine Tourism at a glance (PDF) for an overview of the program.

How can I get involved?

  • Register for a two-day workshop covering all three program modules.
  • Register for the six-part webinar series, with each 90-minute webinar covering half a module.

Two-day workshops – $330 incl. GST

These two-day workshops are for anyone looking to enhance their wine tourism products and services with new tools, strategies and insights. Whether you’re a new or experienced wine business, winery owner, manager or sales and marketing representative, Growing Wine Tourism will help you maximise the impact of tourism on your winery’s bottom line.

Date Region

Status

6–7 November 2019

Hunter Valley NSW

Completed

14–15 November 2019

Mornington Peninsula VIC

Completed

Please note: the workshop schedule for February to May 2020 is currently being finalised and will be published here once the information is available.

Six-part webinar series – $165 incl. GST

Growing Wine Tourism webinars are a six-part series; each webinar is live and runs for 90 minutes (covering half a module at a time).

How can I register for the six-part webinar series?

Dates

Event

Status

27 February to 21 April 2020

Six-part webinar series

Register for the full series upfront and receive the sixth webinar free.

Register now

Dates and timings of the six

webinars are listed below.

Individual webinar dates and times

For the ideal learning experience, participation in the six-part webinar series is recommended. However, those who are looking to register for an individual webinar can contact growingwine@wineaustralia.com with any questions.

Dates

Webinar topic

Time

27 February 2020

Module 1 ‘Laying the foundations’ (Part 1)

11am – 12.30pm AEDT

11 March 2020

Module 1 ‘Laying the foundations’ (Part 2)

11am – 12.30pm AEDT

31 March 2020

Module 2 ‘Setting up your tourism experiences’ (Part 1)

11am – 12.30pm AEDT

7 April 2020

Module 2 ‘Setting up your tourism experiences’ (Part 2)

11am – 12.30pm AEDT

14 April 2020

Module 3 ‘Securing inbound business’ (Part 1)

11am – 12.30pm AEDT

21 April 2020

Module 3 ‘Securing inbound business’ (Part 2)

11am – 12.30pm AEDT

Want to know more?

Click on the image below to watch our Growing Wine Tourism video.

Download our media release Growing Wine Tourism wins at Wine Industry IMPACT Awards to hear what people are saying about the program.


Need more information about the Growing Wine Tourism program?

Email us at growingwine@wineaustralia.com or phone (08) 8228 2000.

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

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This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

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