Photo: Kimberley Low / Wine Australia
Photo: Kimberley Low / Wine Australia

Growing Wine Tourism is a practical, wine-specific skills development program for wine businesses looking to develop their wine tourism products and services for the inbound tourism market.

Wine Australia has partnered with the Australian Tourism Export Council (ATEC) to deliver the program in conjunction with Fastrak Asian Solutions and Wine Tourism Australia, as part of the Australian Government’s $50 million Export and Regional Wine Support Package.

The program comprises three modules which are being delivered throughout 2018–19.

  • Module 1: Laying the foundations
  • Module 2: Setting up your tourism experiences
  • Module 3: Securing inbound business

Module 1 – ‘Laying the foundations’ – commenced October 2018 with two face-to-face pilot workshops in New South Wales and Tasmania, and live interactive webinars in each state. These pilot workshops and webinars were an introduction to the program and an opportunity to gain feedback from wine businesses ahead of the full program rollout in 2019.  

See Growing Wine Tourism at a glance (PDF) for an overview of the program.

How can I get involved?

Two-day workshops ($300 + GST)

Date

Region

Status

25–26 March 2019

Hunter NSW

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1–2 April 2019

Mornington Peninsula VIC

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4–5 April 2019

Yarra Valley VIC

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6–7 May 2019

Barossa SA

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9–10 May 2019

McLaren Vale SA

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13–14 May 2019

Granite Belt QLD

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16–17 May 2019

South Burnett QLD

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11-12 June 2019

Launceston TAS

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13-14 June 2019

Hobart TAS

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24–25 June 2019

Albany WA

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27–28 June 2019

Margaret River WA

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1–2 July 2019

Perth WA

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4–5 July 2019

Adelaide Hills SA

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5–6 August 2019

Wangaratta VIC

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8-9 July 2019 Clare Valley SA Register now

8–9 August 2019

Melbourne VIC

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13–14 August 2019

Ballarat VIC

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21–22 August 2019

Coonawarra SA

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26–27 August 2019

Southern Highlands NSW

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29–30 August 2019

South Coast NSW

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2–3 September 2019

Orange NSW

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5–6 September 2019

Mudgee NSW

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9–10 September 2019

Canberra ACT

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National 90-minute webinars ($30 + GST)

Dates

Webinar topic

Status

1 March 2019

Module 1 ‘Laying the foundations’ (Part 1)

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12 March 2019

Module 1 ‘Laying the foundations’ (Part 2)

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28 March 2019

Module 2 ‘Setting up your tourism experiences’ (Part 1)

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1 May 2019

Module 2 ‘Setting up your tourism experiences’ (Part 2)

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8 May 2019

Module 3 ‘Securing inbound business’ (Part 1)

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15 May 2019

Module 3 ‘Securing inbound business’ (Part 2)

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1 August 2019

Module 1 ‘Laying the foundations’ (Part 1)

Register now

12 August 2019

Module 1 ‘Laying the foundations’ (Part 2)

Register now

16 August 2019

Module 2 ‘Setting up your tourism experiences’ (Part 1)

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4 October 2019

Module 2 ‘Setting up your tourism experiences’ (Part 2)

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14 October 2019

Module 3 ‘Securing inbound business’ (Part 1)

Register now

22 October 2019

Module 3 ‘Securing inbound business’ (Part 2)

Register now


Need more information about the Growing Wine Tourism program?

Email us at growingwine@wineaustralia.com or phone (08) 8228 2000.

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

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Non-levy payers/exporters
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This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

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Non-levy payers/exporters
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