Photo: Kimberley Low / Wine Australia
Photo: Kimberley Low / Wine Australia

Growing Wine Tourism is a practical, wine-specific skills development program for wine businesses looking to develop their wine tourism products and services for the inbound tourism market.

Wine Australia has partnered with the Australian Tourism Export Council (ATEC) to deliver the program in conjunction with Fastrak Asian Solutions and Wine Tourism Australia, as part of the Australian Government’s $50 million Export and Regional Wine Support Package.

The program comprises three modules which are being delivered throughout 2018–19.

  • Module 1: Laying the foundations
  • Module 2: Setting up your tourism experiences
  • Module 3: Securing inbound business

Module 1 – ‘Laying the foundations’ – commenced October 2018 with two face-to-face pilot workshops in New South Wales and Tasmania, and live interactive webinars in each state. These pilot workshops and webinars were an introduction to the program and an opportunity to gain feedback from wine businesses ahead of the full program rollout in 2019.  

See Growing Wine Tourism at a glance (PDF) for an overview of the program.

How can I get involved?

Note: for those registering for webinars, participation in each Growing Wine Tourism module is required for the ideal webinar training experience.

Two-day workshops ($300 + GST)

Date

Region

Status

25–26 March 2019

Hunter NSW

Completed

4–5 April 2019

Yarra Valley VIC

Completed

6–7 May 2019

Barossa SA

Completed

9–10 May 2019

McLaren Vale SA

Completed

11-12 June 2019

Launceston TAS

Completed

13-14 June 2019

Hobart TAS

Completed

27–28 June 2019

Margaret River WA

Completed

1–2 July 2019

Perth WA

Completed

4–5 July 2019

Adelaide Hills SA

Completed

8-9 July 2019

Clare Valley SA

Completed

5–6 August 2019 Wangaratta VIC Completed

8–9 August 2019

Melbourne VIC

Completed

13–14 August 2019

Ballarat VIC

Completed

29–30 August 2019

Southern Highlands NSW

Register now

5-6 September 2019

Orange NSW

Register now

11-12 September 2019 Canberra ACT Register now
23-24 September 2019 Limestone Coast SA Register now
1-2 October Barossa SA TBA

28-29 October 2019

Toowoomba QLD

Register now

November 2019 Mudgee NSW TBA

National 90-minute webinars ($30 + GST)

Growing Wine Tourism webinars are a six-part series; each webinar is live and runs for 90 minutes (covering half a module at a time).

Purchase all six webinars upfront here to get the sixth webinar free – or register for an individual webinar using the links below.

Dates

Webinar topic

Status

1 March 2019

Module 1 ‘Laying the foundations’ (Part 1)

Completed

12 March 2019

Module 1 ‘Laying the foundations’ (Part 2)

Completed

28 March 2019

Module 2 ‘Setting up your tourism experiences’ (Part 1)

Completed

1 May 2019

Module 2 ‘Setting up your tourism experiences’ (Part 2)

Completed

8 May 2019

Module 3 ‘Securing inbound business’ (Part 1)

Completed

15 May 2019

Module 3 ‘Securing inbound business’ (Part 2)

Completed

1 August 2019

Module 1 ‘Laying the foundations’ (Part 1)

Completed

12 August 2019

Module 1 ‘Laying the foundations’ (Part 2)

Register now

16 August 2019

Module 2 ‘Setting up your tourism experiences’ (Part 1)

Register now

4 October 2019

Module 2 ‘Setting up your tourism experiences’ (Part 2)

Register now

14 October 2019

Module 3 ‘Securing inbound business’ (Part 1)

Register now

22 October 2019

Module 3 ‘Securing inbound business’ (Part 2)

Register now


Need more information about the Growing Wine Tourism program?

Email us at growingwine@wineaustralia.com or phone (08) 8228 2000.

This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

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This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.

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Non-levy payers/exporters
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