Home/ What's happening / Wine Tourism and Wine Export Capability Building Programs / Growing Wine Tourism / Growing Wine Tourism webinar series Growing Wine Tourism webinar series Share on Facebook Share on LinkedIn Share on Twitter Share via email Wine Australia’s ‘Growing Wine Tourism’ webinar program is for wine businesses interested in developing their wine tourism experiences for the inbound tourism market. Our Growing Wine Tourism six-part webinar series was delivered in February to April 2020. The series was booked out in record time and was repeated to a second group of participants, with many businesses taking advantage of the free access to wine tourism strategies. Wine Australia, through the Australian Government’s $50 million Export and Regional Wine Support Package, would like to extend access to the webinar series recordings to others in the Australian wine sector. This practical, wine-specific skills development program comprises 6 x 90-minute webinars and is relevant for: winery owners and managers winery sales and marketing representatives, and new employees who would benefit from tourism insights and case studies. Module 1: ‘Laying the foundations’ (Part 1) covers: getting started tourism and market insights, and inbound visitor profiles. Module 1: ‘Laying the foundations’ (Part 2) covers: expert advice on developing or refining your unique value proposition (UVP) to capture the inbound tourism market. Module 2: ‘Setting up your wine tourism experiences’ (Part 1) covers: wine sales and tourism insights into visitor behaviour and perceptions, and practical advice on developing exciting wine tourism experiences. Module 2: ‘Setting up your wine tourism experiences’ (Part 2) covers: mapping your visitor journey, and selecting key inbound markets. Module 3: ‘Securing inbound business’ (Part 1) covers: practical advice for navigating wine and travel distribution systems, and strategies for product promotion. Module 3: ‘Securing inbound business’ (Part 2) covers: visitor activation pricing for profit, and your inbound wine tourism plan. Have a question? Email Wine Australia at growingwine@wineaustralia.com or phone (08) 8228 2000. Find out more Growing Wine Exports Growing Wine Tourism More information About the $50m Package Contact us Email Wine Australia at growingwine@wineaustralia.com or phone (08) 8228 2000. Stay in touch with Wine Australia Please enter your first name Please enter a valid email address Submit Follow us on Facebook Wechat Instagram YouTube LinkedIn @Wine_Australia