Australia’s wine sector continues to adapt to a changing global landscape, with evolving consumer preferences creating both challenges and new opportunities for growth. As tastes shift and new occasions emerge, August presents a fresh opportunity to showcase the quality, diversity and relevance of Australian wine in the everyday moments that matter. This August, ‘We make a wine for that’ returns with a national campaign designed to put Australian wine in front of consumers and bring it into more of today’s moments that matter.
Ten emerging winemakers, viticulturists, sommeliers, researchers and communicators have been selected from more than 120 applicants to receive Wine Australia bursaries to attend the 2027 Institute of Masters of Wine International Symposium (IMW Symposium) in Adelaide, widely regarded as one of the most significant events in the global wine calendar.
Wine Australia and the Australian Wine Research Institute (AWRI) have entered into a new 4.5-year investment agreement from 1 July 2026 to 31 December 2030, to deliver research, development, extension and industry support services for Australia’s grape and wine sector.
Australia’s grape and wine sector will benefit from greater confidence in vine quality and long-term vineyard performance with the launch of VitiCert Australia, a new national certification program for grapevine planting material.
Australian wine exporters are gaining stronger traction across the Asia Pacific region, with a series of high-impact trade, education and promotional initiatives helping to build visibility, deepen trade relationships and position Australian wine more competitively in key markets.
Continuing its ongoing efforts to promote the many career pathways in the grape and wine sector to the next generation, Wine Australia recently connected with students at two Adelaide high schools through two career-focused activations
A modest, redeveloped vineyard at a high school in Sydney’s Northern Beaches will soon be an unlikely home to disease-resistant grapevines that have been developed by CSIRO, Australia’s national science agency, in a long-running breeding program supported by Wine Australia.
The potential of a novel processing approach to deliver reduced-alcohol wines without compromising quality is being explored as part of project being led by Australia’s national science agency CSIRO.
From 28 April - 7 May, Wine Australia’s North America Roadshow travelled to Minneapolis, Boston, Nashville and Vancouver. The 'Rediscover Australia' Roadshow was designed to showcase how Australian wine meets trade expectations and consumer preferences in a highly competitive and challenging market.
What do Arinto, Assyrtiko and Aglianico have in common? They are grape varieties recently imported into Australia and are appearing more and more on Australian wine labels. In Australia, the name used for a grape variety on a wine label must be recognised by at least one of three organisations.
Thailand is one of Southeast Asia’s most promising emerging wine markets, with steady consumption growth and strong demand for imported wine. The country is the third largest economy and largest wine market in the region. Australian wine is highly regarded for quality, trust and sustainability, creating a strong position for further growth.
This Market Bulletin provides a snapshot of the key market trends from Wine Australia’s newly published Thailand Market Insight Report. For more detailed analysis, Australian wine levy-payers and exporters can access the full report on our website.
Global wine consumption continues to decline, but not equally across markets, with new data from IWSR revealing a decline in both volume and value in 2025.
The latest wine consumption figures show a global decline of 3.2 billion litres since 2020, a rate of 3 per cent per year on average. While the value of wine consumption has grown by an average of 1 per cent per year since 2020, value also declined slightly in the past year, for the first time since the COVID-19 pandemic.
The US wine market remains under pressure, with declining consumption and heightened competition from both domestic and imported wines. Against this backdrop, a four-year trade and consumer research program was conducted with Wine Opinions, funded by Wine Australia. These new consumer and trade reports reveal how the US wine market has evolved between 2022–2025 and where Australian wine producers can stand out.
This bulletin outlines the most relevant insights for Australian exporters, bringing together Wine Opinions research with the latest US market trends from Circana and SipSource.
Since early 2025, the restrictions on the sales of alcoholic products produced in the United States (US), has caused large changes in the dynamic of the Canadian wine market. This Market Bulletin will summarise the latest restrictions on the sales of US products and what impact this has had on sales of Australian wine.
Japan is the largest imported wine market by volume in the Asia Pacific region and Australia’s 8th largest export market. As such, it is a vital market to consider for Australian wine exporters.